Toronto – June 9, 2026 – RBC and Battery are using a crotchet-filled fantasy world to make budgeting more inspiring.
People think about money all the time – not just when they’re making major financial decisions. It shows up in everyday moments: pursuing a hobby, trying something new, spending time with friends, planning for the future, or simply enjoying the things that matter most.
Increasingly, they’re looking for ways to balance financial responsibility with the life they want to live.
“Crochet,” follows a young artist whose passion transforms the world around her through creativity and imagination. As she carefully plans and creates, regular objects become colourful handmade creations, from a crocheted record spinning on a turntable to a new sweater (and hair) for her neighbor and his furry sidekick. The campaign is rolling out today across social, OLV and broadcast.
“People don’t experience banking through a handful of major financial decisions. They experience it through hundreds of small moments every day,” said Sonia Whiteson, SVP Personal Banking at RBC. “As we continue to evolve our Everyday Banking platform, we’re focused on helping clients turn those moments into momentum. This spot, as part of a broader campaign, is a reminder that your goals and your ideas come in all shapes and sizes – from life’s biggest milestones to the hobbies, passions and pursuits that make us who we are. We believe this spot captures that idea beautifully and playfully, showing how banking can help people embrace what matters to them, while still making financially smart decisions.”
The spot culminates in RBC’s latest offer, inviting eligible new customers to receive a new iPad when they open an account:
- Tier 1 (BAU offer): Open and set up an eligible chequing account and get an iPad*. Qualifying criteria and other conditions apply.
- Tier 2: Open and set up an eligible chequing account and invest $25,000+ to upgrade your iPad to an iPad Air*. Qualifying criteria and other conditions apply.
- Tier 3: Open and set up an eligible chequing account and invest $50,000+ to upgrade your iPad to an iPad Pro or MacBook*. Qualifying criteria and other conditions apply
The spot is part of the latest expression of RBC’s broader Everyday Banking narrative focused on helping clients turn everyday money moments into forward momentum. The tagline, “Your idea of creative budgeting happens here,” extends RBC’s “Your Idea Happens Here” platform, encouraging consumers to think differently about budgeting and the role it can play in supporting their goals, interests, and creative pursuits.
“We noticed that many people are looking for ways to make room in their budget for the hobbies and passions they love,” said Pete Breton, President and ECD of Battery Canada. “That’s what we love about RBC’s NOMI. It helps people uncover savings they may not have realized they had, and ‘Crochet’ became a colourful way to show how those small amounts can grow into something meaningful over time. Combined with RBC’s partnership with Apple and the iPad offer, it became a story about how budgeting can be fun, help fuel creativity and bring ideas to life.”
Whether it’s preparing for tomorrow or pursuing a passion today, RBC believes progress happens when people have the confidence and tools to move forward on both.
RBC believes that financial wellness isn’t just about reaching big milestones; it’s about creating everyday momentum.
