‘Raven-Symoné Takes Down the Velvet Rope‘, tackles one of the biggest tensions around GLP-1s, who actually gets them.
The star of Hangin’ with Mr. Cooper, That’s So Raven, and The View, has long spoken openly about the body shaming she faced as a child actor. This new campaign targets Millennials and Gen X, the core GLP-1 audience and the same people who grew up watching her.
In the ad, which differs from more traditional product-led spots, Raven takes down the velvet rope outside a nightclub, welcoming all the partygoers inside.
Velvet Rx’s proposition is that access to GLP-1s should not feel like an exclusive guest list reserved for celebrities, those with the right insurance, money or connections. Medication is $99 permanently, rather than using a low introductory price. A user-friendly digital application process is conducted by means of a health quiz and licensed provider review.
The video, created and produced by Gassed, launches on YouTube, Meta and TikTok.
