“The Trend We’re Missing.” Though the campaign was created in Argentina, RAPP and Missing Children are hoping to spark a broader conversation and raise awareness globally to bring attention to a universal issue.
Inspired by the viral AI-generated “collectible action figure” portraits, the campaign flips the trend on its head—using the aesthetic to depict real missing children in Argentina. The result is a striking awareness effort that taps into a universal issue: the ongoing global crisis of missing children.
The work launched across social, with influencer support, earned media, and digital out-of-home extensions.
