Leading Out of Home operator QMS NZ has today unveiled the next chapter of ‘The Victoria’, its original premier Digital Large Format landmark billboard, completely rebuilt and repositioned for Auckland’s newly revitalised Midtown precinct.
Originally launched in 2015 as the company’s first iconic Digital Large Format asset, ‘The Victoria’ has helped define the Auckland skyline for almost a decade. Now completely rebuilt, the landmark site has undergone a full transformation, emerging as a high impact, technologically advanced, digital canvas designed for brands to capture the attention of audiences in the heart of Auckland at the prominent intersection of Victoria Street and Hobson Street.
‘The Victoria’ features a brand new state-of-the-art 8m x 16m Daktronics screen, delivering ultra sharp pixel density, exceptional legibility and vibrant colour reproduction that maintains peak visibility under Auckland’s changing light conditions.
The relaunch comes at a defining moment for Auckland’s city centre, as the completion of the City Rail Link begins to reshape CBD audience movement and commuter behaviour.
Midtown has emerged as one of Auckland’s highest density pedestrian hubs, with ‘The Victoria’ positioned at its epicentre. Delivering more than 240,000 weekly impressions and a +1 reach of 30,000, the landmark asset is strategically placed to capture major CRL commuter flows to and from Te Waihorotiu Station, premium entertainment and dining audiences heading toward and through the SkyCity precinct, and high-volume vehicle traffic entering the CBD.
This unique intersection allows advertisers to connect with diverse, high-value consumers including city workers, business professionals, university students, social gatherers, and international visitors.
Ben Gibb, QMS NZ National Sales Director, said the revamp of ‘The Victoria’ represents a critical piece in the business’ multi-format network strategy.
“True audience solutions require premium, high-impact, digital landmarks that intersect flawlessly with everyday commuter behaviour. The revitalisation of ‘The Victoria’ does exactly that, embedding a world-class digital canvas at the single most important pedestrian and transit nexus in the city.
“This launch also represents QMS’ active contribution to Auckland’s broader city centre transformation. Combined with our market leading Auckland Transport contract, we are connecting our high impact large format landmarks to create a more integrated Out of Home presence across the city.”
New Zealand broadcaster TVNZ has signed on as the exclusive launch partner for the landmark site, utilising the screen’s advanced capabilities to showcase its content offering.
Commercial opportunities across ‘The Victoria’ and the wider QMS NZ Large Format network are available immediately.
