Digital outdoor media leader QMS today announced a significant expansion of its national network, securing a new agreement with AOM to represent its assets across key locations in New South Wales, Victoria, Queensland and South Australia.
Effective 1 May, the agreement includes 24 digital assets and three premium static sites, all with plans for future digital conversion. The addition further strengthens QMS’ already extensive national coverage.
Key AOM locations include Sydney’s Victoria Cross Metro Station in North Sydney, Manly Wharf and Pennant Hills Road in Thornleigh; Eagle Farm and Bowen Hills in Brisbane; Hindmarsh in Adelaide; and Brighton East, Bentleigh and Ringwood in Melbourne. The agreement will also see three landmark Sydney locations at Petersham, Rydalmere and Mona Vale converted to digital screens in the near future.
QMS Chief Operating Officer, Sara Lappage, said the partnership with AOM marked a significant step in the continued expansion of QMS’ premium digital out of home (DOOH) network.
“We are very proud to partner with AOM as it reinforces our strategy to further enhance our digital network with the premium assets our clients have come to expect from QMS. The additional locations across the country complement our existing network and will provide our clients and agency partners with even greater reach and attention capability,” she said.
“DOOH continues to grow rapidly as brands increasingly embrace the channel’s brand building capabilities, delivering both impact and scale. AOM’s portfolio is a natural fit for QMS, and we’re excited to work with the AOM team.”
Leonie Valentine, Board Chair at AOM, said: “We’ve long admired QMS, particularly its leadership in pioneering DOOH in Australia. Joining forces with QMS will allow brands to reach more Australians and capture their attention with our state-of-the-art assets.”
The agreement follows QMS’ continued expansion across Australia and New Zealand in recent years, including the addition of 41 new premium digital billboard locations across Australia as well as the landmark Auckland Transport street furniture contract.
