Digital outdoor media leader QMS has again partnered with some of the world’s most recognised brands to light up Sydney during Vivid Sydney 2026, delivering high‑impact Digital Out of Home campaigns across the city’s most iconic locations.
Running throughout the Vivid Sydney festival period, over 20 major advertisers are featuring across QMS’ landmark City of Sydney digital street furniture network, allowing them to connect with millions of locals and visitors for the full Vivid journey, from arrival through to late night precinct exploration.
This year, QMS’ Vivid partners include; Saint Laurent, Aware Super, GWM, NRMA, Gucci, Victoria Government, Paramount+, IWC, Oceania, AMEX, Bupa, UPI, Netflix, Commsec, Frontier and others.
Now in its 16th year, Vivid Sydney is once again transforming the city across 23 days and nights, bringing together art, innovation and technology through immersive light, music and ideas experiences. Delivered in collaboration with world‑leading artists, musicians, thinkers and culinary talent, the 2026 festival unfolds under the creative direction of “Dream”, inviting audiences to explore imagination, creativity and possibility across Sydney’s most iconic locations.
QMS General Manager, City of Sydney, Olivia Gotch said: “Vivid Sydney continues to provide a powerful platform for brands seeking cultural relevance and scale. With our City of Sydney digital street furniture network, we are helping brands engage Vivid audiences across high‑dwell environments including the CBD, key entertainment and dining precincts, transport corridors and inner‑city neighbourhoods, delivering strong frequency and impact throughout the festival.
“Vivid Sydney creates a unique opportunity for brands to be part of a globally recognised cultural event while engaging big audiences with scale, creativity and contextual relevance at a time when Sydney is truly alive.”
This year’s strong Vivid Sydney presence follows QMS’ continued digitisation of the City of Sydney street furniture network, with the recent rollout of an additional 50 premium digital screens across the CBD.
