QMS And Allianz Score With Football Australia 3DOOH Campaign On The Emporium

Digital outdoor media leader QMS has partnered with Allianz Australia to deliver a bespoke 3DOOH Full Motion campaign via its in-house creative team QUBE, bringing the energy and excitement of Allianz’s campaign, Care never gives up to life on Melbourne’s award-winning Emporium digital large format screen.
Created specifically for The Emporium, the hero creative features live action footage of Australian CommBank Socceroos Captain and goalkeeper Mathew Ryan, alongside Deni Jurić and Awer Mabil, captured on location at Allianz Stadium. The QUBE team directed the shoot to ensure the content was purpose-built for the landmark site.
The resulting 3DOOH execution blends Allianz’s brand storytelling with its dynamic sporting partnership with Football Australia, creating a visually immersive real-world experience designed to capture attention and engage audiences in one of Melbourne’s premier retail and lifestyle precincts. The 3DOOH full-motion creative can be viewed here.
The Emporium execution will act as the centrepiece of a broader national campaign, supported by activity across QMS’ City of Sydney digital street furniture network and Digital Large Format portfolio.
QMS Creative Director, Ben Dillon-Smith said: “This campaign is a great example of what’s possible when creative is developed specifically for a premium format. By working closely with Allianz and capturing original content, we’ve been able to deliver a truly immersive execution that makes use of the scale, perspective and creative capability of 3DOOH.”
Allianz General Manager, Consumer Strategy and Marketing, Laura Halbert said: “We are really proud of this campaign which reflects Allianz’s focus on connecting with audiences through meaningful and engaging experiences. Bringing the excitement of the World Cup into a real-world environment allows us to create a memorable brand moment that will make a lasting impression on Australians.
“Working closely with QMS and the QUBE team has allowed us to create a tailored execution that elevates our brand presence, engages audiences during a major global sporting moment and maximises our partnership as the Official Insurance Partner of Football Australia.”
The Emporium Melbourne was recently awarded the Outdoor Media Associations Excellence in Design and Construction award at the 2026 OMA Industry Awards. Together with partner Vicinity Centres, one of Melbourne’s busiest intersections was transformed, with the largest mesh screen in the Southern Hemisphere, creating an immersive canvas that continues to attract world-class full motion 3D campaigns.