Wednesday, May 21, 2025
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Qatar Airways Invites People To ‘Experience The Exceptional’

Roastbrief by Roastbrief
July 28, 2022
in Advertising
Reading Time: 3 mins read
A A
Qatar Airways Invites People To ‘Experience The Exceptional’
Share on FacebookShare on Twitter

The work, by McCann UK, showcases how the airline is committed to global travel

Qatar Airways has launched a global brand campaign in partnership with McCann UK to make its commitment to perfection known all across the world. 

‘Let’s Fly’ is Qatar Airways’ largest brand collaboration in seven years and encourages people to start an exceptional journey of discovery from the moment they step on board a Qatar Airways aircraft.

Embracing the iconic Qatar Airways colour, a burgundy carpet inspires travellers to journey to the locations of their dreams, while a specially-composed track dramatises the unparalleled levels of service experienced when flying with the airline. 

McCann UK was appointed global agency of record for Qatar Airways in 2021. The campaign includes TVC, social and print advertising.

McCann Managing Director Chris Falconer commented: “Having been named the ‘World’s Best Airline’ a total of six times, Qatar Airways’ unrivalled excellence is still air travel’s best kept secret – and this campaign aims to let the world know what they are missing. 

“The campaign saw us take a distinctive and ownable asset – the burgundy carpet – and use this to inspire travellers to go in search of new memories now that the world has opened up again for travel, in a way that only the world’s best airline can deliver.”

As one of the only airlines to not stop flying during the pandemic, Qatar Airways has grown its network to almost 150 global destinations, with around 500 daily flights taking people to every continent.

Qatar Airways Group Chief Executive, HE Akbar Al Baker, added: “The world has faced many challenges over the past two years and, as people begin to once again travel for leisure, we hope this latest brand campaign will inspire people to have the confidence to take to the skies once more and experience an exceptional journey with the World’s Best Airline.”

Chief Commercial Officer of Qatar Airways, Thierry Antinori commented: “Powered by a unique operating model where we control every aspect of the passenger experience, we have created an unrivalled excellence which leads to enduring relationships with our customers. No matter which route, seat type or aircraft you travel on with us, you will be treated to exceptional, memorable experiences both on the ground and in the air.

“We’re in the privileged position of being the enabler for our passengers, creating experiences not just a journey. It is this ethos which sets us apart from our competitors and has contributed to us attaining Skytrax World’s Best Airline status six times over.

CREDITS:

MCCANN AGENCY TEAM

Creative Lead: Martin Parkes

Group Executive Director: Jon Elsom

Chief Creative Officer: Vince McSweeney

Head of Design: Karl Cacchioli

Managing Director: Chris Falconer

Group Account Director: Hannah O’Neill

PRODUCTION TEAM

Production Co: Smuggler

Editing: Trim Editing

Vfx Company: The Mill

Photography: Nick Meek

CLIENT

Client: Qatar Airways

Chief Commercial Officer: Thierry Antinori

Vice President Global Brand and Commercial Marketing: Babar Rahman

Senior Manager Brand Marketing & Creative Services: Michael Turner

Brand and Product Marketing Manager: Rebecca Thompson

Brand and Product Marketing: Sheryl Woo

ShareTweetPin
Previous Post

VCCP Group Launches Product and Service Innovation Company Bernadette

Next Post

The Advertising Association/ WARC Expenditure Report

Related

O Boticário presents Arbo Atlântica, Brazil’s first fragrance to use alcohol derived from CO₂ capture
Brands

O Boticário presents Arbo Atlântica, Brazil’s first fragrance to use alcohol derived from CO₂ capture

May 21, 2025
“It has sauce”: expression used on social media becomes the theme of a campaign for the Pomarola brand
Brands

“It has sauce”: expression used on social media becomes the theme of a campaign for the Pomarola brand

May 21, 2025
Nick Handel on Redefining Customer Relationships at MRM UK: Strategy, Creativity, and Long-Term Impact
Agency

Nick Handel on Redefining Customer Relationships at MRM UK: Strategy, Creativity, and Long-Term Impact

May 21, 2025
New CCI campaign brings the props, Fred Couples, and lots of savings
Agency

New CCI campaign brings the props, Fred Couples, and lots of savings

May 21, 2025
U.S. Navy Seeking Elite Warfighters with New “Spotlight” Campaign
Brands

U.S. Navy Seeking Elite Warfighters with New “Spotlight” Campaign

May 21, 2025
TED Shorts Powered by Genuin: A New Era of Bite-Sized Video Brilliance Inside TED’s Own Digital Ecosystem
Agency

TED Shorts Powered by Genuin: A New Era of Bite-Sized Video Brilliance Inside TED’s Own Digital Ecosystem

May 21, 2025
Next Post
The Advertising Association/ WARC Expenditure Report

The Advertising Association/ WARC Expenditure Report

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.