Qantas has launched its newest brand campaign, “Already Proud,” created in collaboration with Howatson+Company. This campaign marks the airline’s continued commitment to supporting Australian Olympic and Paralympic teams and highlights the strong national pride and community support surrounding these athletes.
The campaign showcases eight Australian athletes competing in the upcoming Games, including Jamieson Leeson (Boccia), Ahmed Kelly (Para-swimming), Chris Bond (Wheelchair Rugby), Cortnee Vine (Football/Soccer), Ariarne Titmus (Swimming), Matt Denny (Discus), Maurice Longbottom (Rugby 7’s), and the Australian Artistic Swimming Team.
Petra Perry, Chief Marketing Officer at Qantas Group, stated, “Qantas has proudly supported our Olympians since 1948 and Paralympians since 2008. We are thrilled to support our Australian teams as they head to Paris. We take immense pride in celebrating their journeys and the communities that support them as they prepare for the world stage.”
The integrated campaign features a range of elements including film, out-of-home (OOH) advertising, and hand-painted murals in the athletes’ hometowns across Australia.
Discussion about this post