Dave was most recently chief investment officer at Zenith UK
Publicis Media UK today announces the promotion of Dave Mulrenan to chief investment officer of its trading and investment arm, PMX.
Reporting into Steve Bignell, CEO of PMX UK, Mulrenan will focus on best-in-class investment strategy, operational and commercial excellence across media agencies Zenith, Starcom and Spark Foundry. In this newly created role, he will oversee all agency investment leads, and work closely with the wider PMX leadership team including John Heather (Chief Trading Officer), Rachel Hall (Head of PMX LIFT) and Sam Holt (MD of Performics).
Mulrenan has a wealth of experience and knowledge in media investment, having held various roles within Zenith UK for nearly 25 years, most recently as chief investment officer.
Steve Bignell, CEO, PMX UK, said, “Having worked for many years at Zenith and been a major part of their journey to success, we’re excited for Dave to join the PMX team and bring his impressive skillset and experience to bear for all our clients.
“His great insight into the operations of our business, coupled with his broader industry knowledge, will help us deliver on our vision to be the essential partner to our clients, offering the very best media solutions and value to their business.”
Mulrenan will be stepping into the new role in August. His replacement at Zenith will be announced in due course.