MUMBAI, INDIA — Advertising agency network Publicis Groupe announced the launch of its Creative Council for South Asia, which will further strengthen the group’s inspiring and truly remarkable creativity that transforms brands and businesses.
Publicis Groupe has a rich culture and legacy of transforming brands through progressive, purposeful creativity. In light of this, The Council will channel capabilities across creative, data, media, and technology to create progressive, modern, purposeful work with Publicis Groupe’s unique Power of One strength.
Rajdeepak Das, CEO and CCO of Leo Burnett South Asia, in addition to his current role will be the Chairman of this Creative Council, South Asia and will add depth and dimension to the Groupe’s creative product. As part of the additional role, Rajdeepak will lead the overall creative direction, product, and thinking for the Groupe, and will champion narratives that truly empower and define the next stage of Indian creativity.
Anupriya Acharya, South Asia CEO, Publicis Groupe said, “At Publicis Groupe, we have a tremendous roster of brands, scaled capabilities across design, experience, data and technology, the finest talent pool, and the Power of One. There is no better time than now to bring all these together and partner with our clients in building truly Epic Work and Epic Brands. Rajdeepak who, apart from being a dynamic and gifted creative leader, has been the force behind many famous, iconic campaigns for leading brands and has pivoted Leo Burnett India to top position among creative agencies in the country today; he was but a natural choice for this role.”
Rajdeepak Das said, “It’s an honor to lead The Creative Council for Publicis Groupe South Asia. The Council will use the power of brand purpose and new-age creativity to bring positive impact to people’s lives. The Council will help pedigreed brands to collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed Council that is going to create next-generation solutions.”
Rajdeepak is an outstanding creative leader, with over 20 years of experience in building successful brands. He is a great believer in the power of modern creativity to transform human lives. From saving India’s biggest national treasure, the INS Vikrant warship with the help of Bajaj, to being part of “Roads That Honk,” the world’s first anti-collision road management system for Hindustan Petroleum, to creating India’s first micro-financing system, his work speaks for itself and is centered around human values.
His movement for Whisper “Touch The Pickle” won Procter & Gamble the inaugural Cannes Glass Lions Grand Prix for breaking the menstruation taboo. More recently, Das’s work for Whisper “Keep Girls In School” won Leo Burnett India & P&G a Cannes Lions Grand Prix in Sustainable Development Goals. The agency also won the title of Creative Agency Of The Year at The One Show Abby Awards, Goafest ’22.