Progressive Insurance Throws Down the Challenge Flag for Football Campaign

Arnold Worldwide and O Positive takes football replay challenge into homes to help settle common household disagreements

New for the football season, Progressive Insurance and creative agency Arnold Worldwide are taking the football replay challenge into homes to help homeowners settle common household disagreements. The campaign uses the ‘funny because it’s true’ insight that we all have moments in life we wish could go back and review to settle a disagreement and uses a symbol that football fans will instantly recognise.

The first spot, Life Jackets, features a couple unloading a canoe from their car near a river, when they realised they left their life jackets at home. This, of course, leads to a game of ‘he said, she said.’ With the throw of a challenge flag, a replay official appears to end the finger pointing and confirm who was correct once and for all.

Arnold Worldwide’s Sean McBride said, “I think we can all agree that real life should have a challenge flag. Imagine how many squabbles we’d settle if we could just roll back the tape and confirm who did or didn’t say or do the thing in question. Our new campaign for Progressive for the football season is exactly the kind of work we most love making at Arnold – work born of a simple human truth and brought to life with world-class craft and keen attention to detail.”

AGENCY

AGENCY: Arnold Worldwide

CHIEF CREATIVE OFFICER: Sean McBride

SVP GROUP CREATIVE DIRECTOR: Gregg Nelson

SVP GROUP CREATIVE DIRECTOR: Michael Sullivan

SENIOR COPYWRITER: Tori Young

ART DIRECTOR: Danny Hughes

SVP EXECUTIVE PRODUCER: Sean Vernaglia

SVP DIRECTOR OF BUSINESS AFFAIRS: Camara Price

CHIEF CLIENT OFFICER: Val Bettini

SVP MARKETING DIRECTOR: Victoria Parchment

VP MARKETING DIRECTOR: Jordan Colleran

ASSOC. DIRECTOR OF PROJECT MANAGEMENT: Eric Rubino

EVP BRAND STRATEGY DIRECTOR: Catherine Sheehan

PRODUCTION

PRODUCTION COMPANY: O Positive

DIRECTOR: David Shane

DIRECTOR OF PHOTOGRAPHY: Charlie Sarroff

EXECUTIVE PRODUCER: Ralph Laucella

EXECUTIVE PRODUCER: Marc Grill

LINE PRODUCER: Jason Reda

EDIT

EDITORIAL COMPANY: Cosmo Street Editorial

HEAD OF PRODUCTION: Anne Lai

EDITOR: Aaron Langley

CLIENT

PRESIDENT & CEO: Tricia Griffith

CHIEF MARKETING OFFICER: Remi Kent

BUSINESS LEADER OF CREATIVE MANAGEMENT: Meghan Walsh

MARKETING MANAGER: Jeanine Delsanter

MARKETING SPECIALIST: Loretta Czarnomski

MARKETING SPECIALIST: Andrew J Christopher