Arnold Worldwide and O Positive takes football replay challenge into homes to help settle common household disagreements
New for the football season, Progressive Insurance and creative agency Arnold Worldwide are taking the football replay challenge into homes to help homeowners settle common household disagreements. The campaign uses the ‘funny because it’s true’ insight that we all have moments in life we wish could go back and review to settle a disagreement and uses a symbol that football fans will instantly recognise.
The first spot, Life Jackets, features a couple unloading a canoe from their car near a river, when they realised they left their life jackets at home. This, of course, leads to a game of ‘he said, she said.’ With the throw of a challenge flag, a replay official appears to end the finger pointing and confirm who was correct once and for all.
Arnold Worldwide’s Sean McBride said, “I think we can all agree that real life should have a challenge flag. Imagine how many squabbles we’d settle if we could just roll back the tape and confirm who did or didn’t say or do the thing in question. Our new campaign for Progressive for the football season is exactly the kind of work we most love making at Arnold – work born of a simple human truth and brought to life with world-class craft and keen attention to detail.”
AGENCY
AGENCY: Arnold Worldwide
CHIEF CREATIVE OFFICER: Sean McBride
SVP GROUP CREATIVE DIRECTOR: Gregg Nelson
SVP GROUP CREATIVE DIRECTOR: Michael Sullivan
SENIOR COPYWRITER: Tori Young
ART DIRECTOR: Danny Hughes
SVP EXECUTIVE PRODUCER: Sean Vernaglia
SVP DIRECTOR OF BUSINESS AFFAIRS: Camara Price
CHIEF CLIENT OFFICER: Val Bettini
SVP MARKETING DIRECTOR: Victoria Parchment
VP MARKETING DIRECTOR: Jordan Colleran
ASSOC. DIRECTOR OF PROJECT MANAGEMENT: Eric Rubino
EVP BRAND STRATEGY DIRECTOR: Catherine Sheehan
PRODUCTION
PRODUCTION COMPANY: O Positive
DIRECTOR: David Shane
DIRECTOR OF PHOTOGRAPHY: Charlie Sarroff
EXECUTIVE PRODUCER: Ralph Laucella
EXECUTIVE PRODUCER: Marc Grill
LINE PRODUCER: Jason Reda
EDIT
EDITORIAL COMPANY: Cosmo Street Editorial
HEAD OF PRODUCTION: Anne Lai
EDITOR: Aaron Langley
CLIENT
PRESIDENT & CEO: Tricia Griffith
CHIEF MARKETING OFFICER: Remi Kent
BUSINESS LEADER OF CREATIVE MANAGEMENT: Meghan Walsh
MARKETING MANAGER: Jeanine Delsanter
MARKETING SPECIALIST: Loretta Czarnomski
MARKETING SPECIALIST: Andrew J Christopher
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