Progressive Insurance recently announced its new purpose, “We exist to move forward and live fully,” which unifies, guides, and builds upon its effort to drive meaningful and tangible progress on the road, in the home and for small businesses – all areas in which it conducts business.
As part of its brand purpose communication efforts, Progressive launched new creative that further underscores its commitment to progress. The spot, “Progress Isn’t Overnight,” highlights Progressive’s history of doing good, its belief that insurance should do more and its commitment to future actions, partnerships and impact. The spot debuted at the start of September and will air across TV, social and digital.
Since opening its doors in 1937, progress has been in Progressive’s name for a reason, leading to a fundamental brand belief that insurance should do more than just protect; it should propel people forward. This new creative sharply brings to life the insurer’s brand mission.
The spot was created by long-time AOR Arnold Worldwide. More information can be found here.
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