Traya, India’s leading health-tech brand, has been featured in JioHotstar’s new series Heroes, a show that celebrates changemakers who are rewriting the rules of their categories. The feature highlights Traya’s journey of transforming the hair growth narrative, from one dominated by vanity, quick fixes, and fake promises, to a science-backed, health-first movement.
As one of the fastest-growing names in health-tech, Traya has redefined the way India approaches hair loss. Built on empathy and evidence-based care, the brand continues to champion holistic, personalized solutions that put people before products. The brand combines the power of 3 sciences (Ayurveda, Dermatology and Nutrition) to give results that speak for themselves.
Founded in 2019 by Saloni and Altaf, Traya was born out of a deeply personal experience. When Altaf struggled with chronic health issues resulting in severe hair loss with no lasting solution in the market, the couple set out to solve the problem differently, by addressing it at its root cause. What started as a personal quest soon turned into a mission-driven company that has helped over 1.2 million users reclaim not just their hair, but also their confidence and self-belief.
“Traya was never started with a thought process that it will be a company. The whole concept of mixing science, allopathy and ayurveda was started to solve my problem” – says Altaf, cofounder Traya.
At its heart, Traya has always been about people, not products. From the first consultation to visible results, every step is guided by human connection and data-driven care. What began as a small team of problem-solvers has grown into a movement that’s transforming how India talks about hair health.
“At Traya, every journey begins with care and ends with confidence. From the first kit to visible results, each customer is guided by a doctor and a dedicated hair coach who continuously personalize the treatment. This isn’t just about hair, it’s an emotional journey we take together. We’re committed to ensuring every individual reaches their finish line with real results and renewed self-belief. That’s the heart of Traya, empowering people to take charge of their health and become their own heroes.” Says Saloni Anand, cofounder Traya.
With over 90% of Traya’s employees directly or indirectly engaged in customer health outcomes, Traya’s impact extends far beyond hair regrowth. The company’s focus on sustainable, ethical practices and data-driven health innovation makes it one of the most trusted names in India’s growing health-tech ecosystem.
Talking about the expansion plan and long term vision, Altaf adds, “We’re incredibly excited about what we’ve achieved by combining science with a solution-driven approach. Our vision is to take this unique blend and apply it to solve different health challenges across the world. Our ambition is to be the biggest health-tech company, not just in India, but globally.”
Traya’s appearance on Heroes is a testament to its pioneering work in making health conversations more authentic, accessible, and deeply personal, where every customer is not just a success story, but a hero of their own transformation.
