Ahead of the 2026–27 season, the Premier League is launching its new U.S. campaign, “It’s All Here,” which celebrates the League’s growing place in American sporting culture, fueled by over 30 years of fandom in the US and building on the momentum from the World Cup to drive lasting, longer-term engagement with the League and its clubs.
The hero film, created in partnership with The Rec League, is led by Premier League legend Ian Wright, with a cameo from NBA champion Josh Hart. It’s an ode to the unique and dedicated ways American fans follow the best football players in the world through the Premier League, including Brighton fans in seagull masks and players in New York repping Ian Wright’s Arsenal jersey.
The campaign reinforces that the world’s best football isn’t just played in the Premier League, it’s felt across everyday America. Over 40 million unique US viewers tune in to the Premier League each season and the Manchester City v Arsenal match in April 2026 became the most-watched game in U.S. history, averaging 2.6 million viewers across NBC, Peacock, Telemundo and NBC Sports Digital platforms.
“It’s All Here” launches today across Premier League’s USA and global channels, NBC, and USA Network.
