After a rigorous pitch process, Dig Agency has been named the new creative agency for Porsche Cars Australia.
Paul Rhodes, Founder of Dig, expressed his excitement about the partnership:
“Porsche represents the pinnacle of sports cars, seamlessly blending art and performance like no other brand. We’re thrilled to collaborate with such an iconic name in the automotive world.”
David Joubert, Chief Creative Officer at Dig, added:
“Porsche has always been my ultimate performance car of choice. While I may not own one yet, this partnership brings me one step closer to that dream.”
John Murray, Director of Marketing and Motorsport at Porsche Cars Australia, commented on the decision:
“We are delighted to commence our partnership with Dig Agency. Throughout the pitch process, they consistently demonstrated strong strategic and creative skills paired with innovative thinking.”
The collaboration began in November 2024 with the launch of the new Macan, and plans for 2025 are already in motion. Dig will work closely with media agency PHD and 10 Feet Tall, which handles Porsche’s social media efforts, to deliver a cohesive and impactful marketing strategy.
This partnership marks a significant step for both Dig Agency and Porsche Cars Australia, promising a dynamic blend of innovation and creativity to elevate the brand’s presence in the Australian market.