Mumbai, July 24th, 2026: Popeyes®, the globally renowned Louisiana-born fried chicken brand, is celebrating its first anniversary in Mumbai, marking a successful first year defined by strong consumer response and rapid growth in one of India’s most dynamic food markets. Building on this momentum, the brand is now gearing up for its next phase of growth with plans to doubling their footprint across the West region, reinforcing its commitment to expanding its presence and bringing its signature Louisiana flavours to more consumers. This expansion follows the brand’s recent entry into Pune, where it opened four new restaurants in June 2026.
Over the past year, Mumbai has emerged as a key market in Popeyes®’ India growth story. The brand has served more than 100,000 consumers, reflecting the growing popularity of its bold Louisiana-inspired flavours. This strong consumer affinity is also reflected in the performance of its restaurants, which have consistently maintained an average 4.6+ Dine-In rating, underscoring the brand’s ability to deliver a differentiated dining experience that continues to resonate with consumers.
Celebrating this milestone and the overwhelming love the brand has received from consumers over the past year, Popeyes® is introducing Bold Anniversary Offer from July 24 to August 16, and consumers can enjoy 14 pieces of Popeyes® chicken for ₹399 across participating restaurants in Mumbai. Designed as a celebration of the brand’s first milestone in the city, the anniversary offering invites both loyal patrons and first-time consumers to experience Popeyes®’ signature chicken, marinated for 12 hours, hand-breaded, and infused with its iconic Cajun flavours.
The celebrations extend beyond the restaurants through a citywide 360-degree anniversary campaign spanning digital, social media, creator collaborations, high-impact outdoor visibility, hyperlocal consumer activations and in-store experiences. Designed to engage Gen Z, young professionals, families and food enthusiasts, the campaign celebrates the brand’s growing connection with Mumbai while driving excitement around its first anniversary and reinforcing the bold, flavourful experience that defines Popeyes®.
Speaking on the occasion, Vibhor Gupta, EVP and Chief Business Officer, Popeyes® India, said, “Mumbai has played an important role in Popeyes®’ journey in India, and we’re incredibly grateful for the enthusiasm with which consumers have embraced our brand over the past year. Their trust and love has given us the confidence to think bigger and invest further in this market. We are committing to doubling our footprint in the West region over the next 12 months, and thereby introducing more consumers to our distinctive Louisiana-inspired flavours, and continuing to deliver the quality and experiences that have made Popeyes® a favourite among our guests. While this anniversary celebrates our first milestone in Mumbai, it also marks the beginning of our next phase of growth.”
The Anniversary Special will be available across Popeyes® restaurants at Chhatrapati Shivaji Maharaj International Airport (Terminal 2), Phoenix Marketcity (Kurla), Viviana Mall (Thane), Inorbit Mall (Vashi), The Capital Mall (Nalasopara) and The Walk (Thane).
Looking ahead, the brand remains focused on expanding its footprint across the West region, delivering distinctive food experiences, and strengthening its connection with consumers through quality, innovation and great value.
