Mumbai, 06th May 2025– playR, a leading innovator in sportswear. equipment and accessories, proudly unveils its latest collection: Player Essentials – meticulously designed to enhance performance and provide unmatched comfort for athletes at all levels. Integrating advanced fabric technology with ergonomic design, the range supports players across diverse categories including Cricket, Running, Fitness, Training, Yoga, and more.
Key Highlights of the playR Player Essentials Collection:
- Apparel: Engineered for comfort and utility
- Training Tee: Designed for intense training sessions
- Core Run Tee: Built for runners seeking lightweight breathability
- Terrain Tee: Ideal for gym wear and everyday fitness
- Sports Specific Cricket Whites (for juniors and adults), After-Sport Jackets, Versatile Shorts and Pants
- Equipment: Sport and fitness-specific gear
- Cricket Bats, Balls, Guards
- Yoga Mats, Bikes, Yoga mats and other fitness essentials
- Daily Accessories: Designed for performance and convenience
- Protein Shakers, Sippers, Caps, Performance Socks, and more
Ravi Kukreja, Co-Founder of playR and Director at iCOREts Private Limited says, “At playR, we believe running—and sports overall—is more than just a physical activity; it’s a lifestyle. The Player Essentials collection is built for those who demand durability, precision, and comfort in every stride. With performance-driven design and superior fabric technology, playR empowers athletes to push boundaries and achieve their best.”
Staying true to its “PLAYER FIRST” philosophy, playR continues to redefine performance wear by focusing on real-world athlete needs—balancing innovation, comfort, and accessibility.
Since its inception in 2022, playR has emerged as a trusted merchandise partner, having collaborated with 7 out of 10 IPL teams. In 2025, playR proudly extends its merchandise partnership with Chennai Super Kings, and newly joins hands with Gujarat Titans and Sunrisers Hyderabad, with more team associations underway.
About playR : With the focus on “PLAYER FIRST” and with its slogan “LET’S PLAY”, playR strives to create “real” products — products that help make daily life healthier, more meaningful, and much more enjoyable. The products and services embody every ounce of their expertise and ideas. They are rooted in the mindset that sports are part of our daily life, part of our work, and even our way of life. The wide range of products includes apparel such as t-shirts, jerseys, jackets , shorts, tracksuits; equipment such as bats, balls, gloves, pads; mountain, city, hybrid and road bicycles; accessories such as bags, yoga mats, bottles, etc., as well as limited-edition items. They are currently bootstrapped and present in over 150 retail stores globally and on all leading ecommerce and Quick commerce sites apart fromwww.playR.in
