Mumbai, 7th November 2025: Platinum Outdoor, a unit of Madison World, in collaboration with Zurich Kotak General Insurance, has executed a large-scale Naming Rights and Branding initiative at Goregaon East Metro Station on Mumbai Metro Line 7 (Red Line).
The inauguration ceremony witnessed the presence of Zurich Kotak General Insurance’s director, management committee members, partners, distributors, and employees marking yet another milestone in the brand’s journey towards further enhancing accessibility, visibility, and community engagement. Strategically located near Zurich Kotak’s Mumbai headquarters, the Goregaon East Metro Station branding project goes beyond conventional outdoor advertising. It symbolizes the brand’s deep connection with its people, partners and the city’s growing public transport ecosystem. The newly operational Metro Line 7 offers seamless connectivity to the Western Express Highway, serving as a key corridor for thousands of daily commuters. Executed by Platinum Outdoor in collaboration with Signpost and JCDecaux, the initiative seamlessly integrates Zurich Kotak’s identity across both station and train environments. The bold, visually engaging creatives highlight the brand’s wide-ranging insurance portfolio spanning Motor, Health, Travel and Commercial Insurance, while creating a strong brand presence across one of Mumbai’s busiest commuter routes.
“This partnership with Zurich Kotak General Insurance is special because it connects purpose with place. Goregaon East Metro Station isn’t just another branding site—it’s a space where the brand’s values of protection, accessibility and trust meet the daily rhythm of Mumbai’s commuters. At Platinum Outdoor, we take pride in transforming such everyday journeys into meaningful brand experiences that stay with people long after they’ve left the platform,” said Dipankar Sanyal, CEO, Platinum Outdoor
Mr. Alok Agarwal, MD & CEO, Zurich Kotak General Insurance Company (India) Limited, said, “The Mumbai Metro stands testament to India’s mobility revolution. It has now turned out to be a real lifeline for the city, fast-tracking its residents toward their goals. We are proud to be associated with this milestone in modern infrastructure that will continue serving and supporting generations of Mumbaikars. Our journey in India represents a commitment to securing the future of Indians. As the average Mumbaikar moves toward their goals, the Zurich Kotak Goregaon East metro station stands as a meaningful metaphor for relentless progress, resilient journeys, and safeguarded dreams.”
Platinum Outdoor is a part of Madison World, India’s largest homegrown communication agency established in 1988, that operates several brands in OOH including, Activation specialist – Madison Turnt, Rural specialist – Anugrah Madison and Retail Specialist – MRP.
