Mumbai, 6th May, 2025: Platinum Outdoor, the outdoor-specialized unit of Madison World, has brought the magic of Mia by Tanishq’s Flora Collection to life through a vibrant multi-city campaign. Mia by Tanishq is a contemporary jewellery brand from the house of Tanishq, it is known for its modern, expressive designs crafted for the young, independent woman.
The heart of the campaign came alive at Nexus Seawoods, where Platinum Outdoor brought a vibrant floral theme to life. From a pink-themed parking zone with hand-painted murals to branded boom barriers and frisking booths, every touchpoint was crafted to engage and surprise. A sensor-activated entrance with blooming archways, fragrance mists and a red carpet created a grand welcome, while interactive photo booths and live offer displays added to the shopper experience. Inside the mall, the brand stood out with digital pods, food court takeovers and a striking anamorphic installation. The floral experience also extended outdoors, with 3D billboards and creative OOH formats that made Mia’s presence bloom across the city, seamlessly blending aesthetics with high-visibility impact.
Speaking about the campaign, Sampurna Rakshit, Head of Marketing, Mia by Tanishq, commented,
“Consumers today are seeking more than just products — they’re drawn to experiences that engage, inspire and stay with them. With the Flora Collection campaign, launched just in time for Akshaya Tritiya, we brought Mia’s world to life through immersive touchpoints that reflect the freshness and vibrance of the collection. It’s modern, expressive and unmistakably Mia.”
“With the Flora Collection campaign, we wanted every touchpoint to feel alive—immersive, emotional and unmistakably Mia,” said Seema Jain, General Manager, Platinum Outdoor. “This wasn’t just about executing the campaign; it was about curating a sensory journey that echoed the elegance and freshness of the collection. From mall transformations to OOH innovations that literally bloomed, this campaign redefined how jewellery is experienced in the real world.”
Platinum Outdoor is a part of Madison World, India’s largest homegrown communication agency established in 1988, that operates several brands in OOH including, Activation specialist – Madison Turnt, Rural specialist – Anugrah Madison and Retail Specialist – MRP.
