Tom Brady and Pizza Hut team up to kick off a new “Pizza Before the Hut” campaign celebrating the debut of Pizza Hut’s new $10 deal on its biggest pizza for the biggest game of the year: the 16” Big New Yorker for just $10.
In the NEW national spot, Tom Brady has traded in his playbook for a Pizza Hut delivery bag. Brady leans into his signature call, finding a “second career” as a Pizza Hut delivery driver so he can keep saying “hut” off the field even in retirement. The multi-channel campaign has started rolling out nationwide across TV, digital, and social platforms.
The below portion of the campaign is under embargo until tomorrow, January 7th at 6 am EST.
Tom Brady has said “hut” more than any other quarterback on the field – and now he’s continuing to say “hut” off the field as Pizza Hut launches a new program that will reward any city who can get their quarterback to say “pizza” immediately before “hut” during a nationally televised game. The reward? Pizza Hut will hook that city up with a FREE Big New Yorker PIZZA PARTY.
Here’s how a city can score a free pizza party: The first college or professional quarterback to work a “Pizza” immediately before “Hut” into a live nationally broadcast or cable television game’s play call unlocks a reward of a free post-season Big New Yorker pizza party for their city. Fans can visit https://www.pizzahut.com/c/content/big-new-yorker for more details.
