Pip & Nut’s red squirrels have been popping up on billboards and screens all over the country this month, and one billboard, at London’s Westfield, has gone viral following a CGI stunt that saw the brand’s signature red squirrel appear to come to life. The audacious giant squirrel was seen to jump out of the billboard, unscrew the lid of a Pip & Nut jar, then hop on to the top of the billboard – reaching down to enjoy a spoonful of natural nuttiness.
As he takes a mouthful – the Pip and Nut logo appears in the delighted squirrel’s eyes.
A video of the stunt has already had over 18,000 views and fans have been raving about the realistic footage.
The video is part of Pip & Nut’s biggest media investment and above-the-line campaign to date that has seen the cheeky red squirrel popping up nationwide on out-of-home billboards, screens, banners and buses. The brand has also used influencer partnerships and podcast host-reads as tactics to help drive awareness, and instore activation within Sainsbury’s, Tesco and Waitrose accompanying promotions, to drive sales.
The ‘Obsession Spreads’ campaign is designed to drive awareness of Pip & Nut’s superior taste, tapping into brand fans’ passion and consumer insight that ‘once you try Pip and Nut, you’re converted’
Jacq Ellis-Jones, Pip & Nut Marketing Director, commented: “We are thrilled that so many people have enjoyed watching our squirrel come to life. He is nutty about Pip & Nut, just like so many of our brand fans. Once people try our nut butters, they literally become obsessed (IYKYK). Our fans have been known to carry jars in their handbags, take mini jars with them on holiday and someone even has a Pip & Nut tattoo (yes, seriously). So, this campaign plays on this insight as we invite everyone to join in our obsession with all things nuts”.
The campaign will be live until 27th January.
