Toronto, July 28, 2026 – In celebration of National Chicken Wing Day on July 29, Pinty’s is launching The Wing Club, a nationwide search to sponsor 10 social groups with a year-long supply of their fan-favourite products. Knowing that wings are practically made for sharing, Pinty’s wants to encourage social groups across the country to get together even more by offering an ongoing stash of tasty bites. Whether it’s a knitting circle or an improv group, clubs of all hobbies and skill levels have until August 31 to sign up for a chance to win.
2026 has been deemed the year of hobby-maxing and social clubs. Whether it’s the boom in hobby clubs or the spike in arts and crafts,1 Canadians are looking for community and connection more than ever. These social hubs have become a seamless way to share experiences and build new friendships, which is especially important at a time when more than 1 in 10 Canadians frequently or always feel lonely2.
Pinty’s wants to support the creators of these social spaces by offering the absolute best food for gathering around: chicken wings.
“There’s nothing like a good plate of Pinty’s chicken wings to bring a group together,” said Benoit Tremblay, Senior Brand Manager at Pinty’s. “We’ve spent decades watching Canadians share our wings during life’s big and small moments, and this new wave of social clubs should be no exception. Whether it’s a monthly game night or a weekly meetup, we want to make sure the food, which is one of the best part of the hangout, is taken care of.”
How to Enter:
From July 29 through August 31 2026, Canadian club members can enter for a chance to win a 12-month supply of Pinty’s wings for their group:
1. Visit www.pintys.com between July 29 and August 31.
2. Fill out the short Wing Club registration form with details about your group.3
Whether your club is newly formed or a long-standing tradition, Canadian social and hobby groups can enter for a chance to win a year of chicken wings to share with their crew. Participants are also invited to follow @pintysfood on social media for winner announcements and updates.
1Strava releases 12th annual year in Sport Trend Report, revealing that doomscrolling is out, movement is in. (2025, December 2). https://press.strava.com/articles/strava-releases-12th-annual-year-in-sport-trend-report-2025
The Business Research Company. (2026). Arts and Crafts Market Report 2026. In The Business Research Company. https://www.thebusinessresearchcompany.com/report/arts-and-crafts-global-market-report?utm_source=chatgpt.com2 Government of Canada, Statistics Canada. (2026, January 23). Quality of life indicator: Loneliness.
https://www.statcan.gc.ca/hub-carrefour/quality-life-qualite-vie/society-societe/loneliness-solitude-eng.htm?utm_source=chatgpt.com 3 Some conditions apply. See full details and eligibility at www.pintys.com.
