Phantom Debuts Season’s Treatings, A Nano Banana Pro–Powered Gingerbread Lab Bridging Physical Retail And AI Play

Phantom is wrapping up a year of innovation with a charming, holiday-themed experiment that uses Google’s latest Gemini 3 Pro Image (aka Nano Banana Pro) to create gingerbread Phantoms.

The creatively focused, technology-driven studio has launched Season’s Treatings, an experience which invites a global audience to create outrageously festive gingerbread masterpieces. By combining real supermarket product images with user-selected nostalgic favourites, from colourful sprinkles to foam shrimp, the experience lets users create 1-of-1 gingerbreads that can be saved and shared.

“Season’s Treatings shows what happens when technology learns to be a curator of reality rather than a generator of fiction”, says Ching Wen Cheng, Creative Technologist.    

This latest launch follows Phantom’s viral AI experiences Ghosts of Christmas Past and Be My Boo, which each achieved over a million generations within 24 hours of release, engaging worldwide audiences organically and inspiring playful social sharing.

“We see this project as an example of how retail partnerships are enhanced with creative AI uses. We’re ready to explore the new, personalised routes to purchase through these kinds of playful, creative experiences.”, says Ben Travis, Business Director. 

Phantom CTO Matthew Booy adds “This showcases how Phantom’s focus on Technology Creative enables us to produce a tightly-integrated, seamless experience, pushing AI beyond novelty and pointing at future possibilities.”

Season’s Treatings invites users to explore a new era of tech-powered retail creativity, transforming beloved sweets into shareable, collectible holiday moments – a playful fusion of nostalgia, imagination, and cutting-edge AI.

Season’s Treatings is available now at www.seasonstreatings.boo for a limited time during this December festive season.