London, 5th May 2026: The PHA Group has appointed Alice Lamb to lead its Corporate team and client portfolio, which includes Suntory Beverage and Food GB&I, So Energy, Numan, and Virgin Experience Days.
With 20 years’ PR experience across both the public and private sectors, Lamb has counselled FTSE 100 and Fortune 500 companies as well as emerging brands and purpose-led organisations. A specialist in corporate reputation and issues-led communications, she helps clients anticipate risk, counter misinformation, and make confident, reputation-enhancing decisions that deliver tangible business impact.
Lamb has deep expertise in the FMCG and retails sectors, and in sustainability having qualified in Sustainable Business Management through the Cambridge Institute for Sustainability Leadership.
Prior to PHA she held senior corporate roles at Weber Shandwick and Zeno Group where she advised on a broad portfolio of clients including Coca-Cola, P&G, Kerry Dairy, Unilever, NSF International, Nespresso, Iceland Foods and Moto Hospitality.
“I’m delighted to be joining PHA at such a pivotal moment for both the agency and its clients. With trust, transparency and scrutiny firmly in focus, the need for clear, strategically grounded communications has never been greater. I’m looking forward to working with an exceptional team to deliver high-impact counsel that drives meaningful growth,” said Lamb.
“Corporate communications and strategic advisory services are in high demand,” added George Coleman, CEO of The PHA Group. “C-suite executives are grappling with the ongoing fall out from geopolitical instability, conflict and economic turmoil, on top of everything else. Clarity of communications and message in this operating environment has never been more crucial. So it’s great to add someone of Alice’s calibre to our consultancy team who help clients navigate exactly this.”
Lamb reports into Neil McLeod, EVP, who leads PHA’s Corporate & Enterprise practice.
