NEW ORLEANS, Feb. 10, 2025 // In the late hours of February 9, 2025, the Philadelphia Eagles upended the Kansas City Chiefs’ chance at a coveted “three-peat,” marking a historic moment in football. The New Orleans-based agency, PETERMAYER, would like to formally accept responsibility for this win because of its “bad juju” marketing activation that played a role in making this unexpected victory possible.
On Saturday, fans in New Orleans’ French Quarter were met by a striking 10-foot Voodoo Doll Referee “Stu Piderson“, commissioned by the agency, and reality TV star, Trishelle Cannatella, who served as the ultimate gameplayer and host of the humorous activation. Fans were invited to “stick it to the ref” with custom pins, allowing them to contribute to the creation of bad juju in an effort to sway the outcome of the upcoming Big Game.
As the game progressed and the Eagles secured their win, it became clear that the bad juju had worked its magic.
PETERMAYER extends its apologies to Kansas City Chiefs fans, but also hopes they recognize how the “Joy of Juju” can sometimes alter the course of victory. Refs, am I right?
#UnleashFanJoy #JoyofBadJuju
