ilume has appointed 72andSunny as its creative partner in Australia following a competitive process.
ilume is a pet tech company disrupting the pet food industry by combining scientifically backed nutrition and lifestyle tracking, to improve, and ultimately extend, the life of pets.
72andSunny will be responsible for ilume’s brand strategy and integrated communications moving forward.
The partnership kicks off with a sprint to launch the brand with a mass market campaign, disrupting the category, and building a community of dog lovers looking for the best.
Says Ron Ferdinands, chief customer officer, ilume: We were looking for a partner that could provide the highest level of strategic and creative thinking, at startup speed. We were blown away by the global perspective of the 72andSunny team and their collaborative nature. They have already had a profound effect on our business, identifying a new brand purpose that we are now reorienting the business behind.
Says Ross Berthinussen, president 72andSunny Sydney: One of our mantras at 72andSunny is that great relationships lead to great work, and we’re super excited to see what this partnership can achieve. The ilume team have world leading experience, along with incredible vision and integrity in how they’re building their brand, business and product.
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