9th September 2024, London – McCann Worldgroup, led by McCann London, has been named the Global Agency of Record for Peroni Nastro Azzurro (PNA), the world’s #1 premium Italian lager.
The agency, which won the business following a competitive pitch run by AAR, takes on the task of delivering a long-term, global core creative platform that will serve as the foundation for Peroni Nastro Azzurro’s consistent brand narrative across multiple consumer touchpoints and markets spanning the UK, Europe and Asia Pacific.
The remit includes a new global positioning and creative platform for the iconic Italian brand, as lead strategic and creative agency for the brand’s core communication campaigns. This includes the Peroni Nastro Azzurro 0.0 x Scudaria Ferrari partnership and House of Peroni Nastro Azzurro experiential platform.
Nathalie Pfaff, Chief Growth Officer at Asahi Europe & International said, “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process and we’re excited to start this next chapter of growth together. I would also like to thank Trouble Maker for their valued creative contribution to the Peroni Nastro Azzurro brand over many years.”
Polly McMorrow, CEO of McCann London said, “There is a reality that some pitches just mean more. And this one means more. Peroni Nastro Azzurro is an iconic brand, led by a brilliant team of people. The opportunity to work with them to deliver an enduring brand platform that will not only honour the heritage of this brand, but also drive its future growth across key markets, is a unique one. We can’t wait to get started.”
Javier Campopiano, Global CCO of McCann Worldgroup and McCann said “To be entrusted with taking this incredible brand to its next phase has energized and inspired our entire team at McCann Worldgroup. Peroni Nastro Azzurro is the brew of choice in Italy, and we’re excited about ensuring that it captures the hearts of beer drinkers around the world.”
About Peroni Nastro Azzurro
Born in Rome, 1963, Birra Peroni brewed what was to become their greatest and most famous export: Peroni Nastro Azzurro. The No 1 premium Italian beer brand globally, Peroni Nastro Azzurro exemplifies the traditions of Italian craftsmanship, passion and flair, and is gently brewed for an effervescent, refreshing, and crisp taste that’s full of life.
About Asahi Europe & International
Asahi Europe & International is the international branch of Asahi Group Holdings, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. It is the outcome of years of acquisitions, which allowed Asahi Group Holdings, a traditional Japanese producer of beer, whiskey and wide range of food products, to establish and strengthen its business in Europe and around the globe. As of 2020, the business is established under the Asahi Europe and International organization. Building on centuries of European brewing heritage, the business runs 19 production facilities in 8 countries across Europe, and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, through our shared purpose of creating meaningful connections the business is well positioned to inspire people around the world to drink better.
About McCann
McCann builds enduring brands and businesses that drive exponential commercial growth and leave a lasting impact on culture. Founded over 100 years ago and guided by the enduring brand platform, “Truth Well Told,” McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup, a creatively driven global creative solutions company, part of the Interpublic Group (NYSE: IPG).
