CHICAGO, July 16, 2026 — Peroni Nastro Azzurro, the No. 1 Italian Style beer brand, is bringing a taste of Italian culture stateside with Peroni Portals, a new coast-to-coast pop-up experience inspired by Italy’s historic wine windows. Debuting in New York City on July 24, the experience brings the Italian tradition of aperitivo to life by inviting consumers to slow down, gather with friends and enjoy an ice-cold Peroni alongside an exclusive Pane di Peroni focaccia created by renowned chef and longtime Peroni partner Giada De Laurentiis.
THE INSPIRATION BEHIND PERONI PORTALS
Inspired by Italy’s charming Buchette del Vino, the small wine windows that have brought neighbors and travelers together over food, drinks, and conversation for centuries, Peroni Portals offers a modern take on this beloved Italian tradition.
“Peroni Nastro Azzurro has always been rooted in the traditions, style and spirit of Italy,” said Elizabeth Hitch, Vice President of Marketing, Above Premium Beer, at Molson Coors. “With Peroni Portals, we’re bringing one of Italy’s most charming traditions, the iconic wine windows, to cities across the U.S., giving people a chance to experience aperitivo culture and enjoy a refreshing twist of la dolce vita with Peroni, no passport required.”
GIADA DE LAURENTIIS BRINGS APERITIVO TRADITIONS TO LIFE
Continuing her partnership with Peroni Nastro Azzurro, culinary icon Giada De Laurentiis is bringing the spirit of the Italian aperitivo to Peroni Portals. She will make a special appearance at the New York City flagship on July 24, where guests can enjoy her new recipe, Pane di Peroni, created exclusively with Peroni Nastro Azzurro and featuring the beer as the key ingredient.
Drawing on her Italian heritage and love of entertaining for family and guests, Giada created Pane di Peroni as a celebration of aperitivo, the cherished Italian ritual of slowing down before dinner to enjoy good food, great company and an ice-cold Peroni. To her, focaccia is the perfect centerpiece for those everyday moments of connection.
“One of the things I love most about partnering with Peroni is our shared passion for celebrating the everyday moments that make Italian culture so special,” said Giada De Laurentiis. “Over the years, we’ve brought a taste of la dolce vita to people in different ways, and Peroni Portals is such a fun extension of that. Inspired by Italy’s famous wine windows, it gives people a chance to slow down, raise a Peroni with friends and experience a little bit of Italy closer to home.”
HOW TO EXPERIENCE PERONI PORTALS
Learn more about Peroni Portals and see where the experience is headed next at peroniusa.com/portals.
Admission to the NYC event is a first come, first served basis while supplies last for guests 21+. Upon
arrival with a valid ID, guests must register online to enter.
Guests attending Peroni Portals can expect:
● Ice-cold Peroni Nastro Azzurro
● Exclusive Pane di Peroni crafted from Giada De Laurentiis’ recipe
● Peroni merchandise
● An immersive experience inspired by Italy’s wine windows and aperitivo culture
Following the New York City debut, Peroni Portals will expand to additional bars across select U.S. cities, giving consumers more opportunities to experience the walk-up Peroni Portal and Italian aperitivo traditions throughout the summer. Additional city locations and timing details will be available at peroniusa.com/portals
For those not able to make it to a Peroni Portal, grab a Peroni and make Pane di Peroni at home for your own aperitivo.
