MANILA, August 14, 2026 – BBDO Guerrero has launched PepsiCo Philippines’ newest integrated campaign for Pepsi Extra Fizz, bringing together digital creator Mimiyuuuh and P-pop supergroup SB19 to introduce Pepsi’s newest cola innovation yet.
Delivering a richer, more superior taste with intense flavour, bursting bubbles, and extra fizz, Pepsi Extra Fizz is designed to hype up every bite and make every mealtime moment extra sarap (extra bold), extra exciting. Pepsi Extra Fizz dares Filipino Gen Zs to turn up the ‘extra’ in everyday mealtime moments by transforming ordinary meals into louder, bolder, and more exciting shared experiences.
The high-energy launch film featuring SB19 and Mimiyuuuh, celebrates Pepsi Extra Fizz’s refreshing taste, bold flavour, bursting bubbles, and extra fizz through the brand platform #PepsiExtraFizz. Designed to inspire Gen Z Filipinos to make every mealtime more exciting, the campaign extends beyond film into social content, live experiences, influencer participation, and earned media.
The campaign was officially launched during a large-scale public activation at the SM Mall of Asia Music Hall from July 25-26, where thousands of consumers experienced Pepsi Extra Fizz through immersive installations, interactive experiences, and live performances.
PPop Group SB19 specially composed the campaign’s original music, bringing their distinct sound and creative identity to the film. Composed of Pablo, Josh, Stell, Ken, and Justin, SB19 is one of the Philippines’ most influential and internationally recognised P-pop groups. The multi-awarded group has helped bring Filipino music to the global stage, making history as the first Filipino and Southeast Asian act to receive a nomination at the Billboard Music Awards.
One of the campaign’s biggest moments came when Mimiyuuuh introduced the official Pepsi Extra Fizz Dance Challenge, inspired by the campaign film. The dance quickly gained traction among SB19’s passionate fanbase, A’TIN, helping fuel online conversations even before the actual campaign launch. Meanwhile, the campaign’s official audio accumulated more than 16,000 uses across social platforms, while the launch generated enough buzz to trend on X (formerly Twitter).
The campaign was delivered through an integrated agency collaboration, with BBDO Guerrero leading creative development, Yellow Brick Media producing the launch activation, Zenith Optimedia handling media strategy and placement, and Castro PR managing public relations and earned media.
Nicole Villarojo, Chief Marketing Officer of PepsiCo Philippines said: “We’re incredibly grateful for the overwhelming support shown during the launch of Pepsi Extra Fizz. Seeing thousands of people join us at the event, creators enthusiastically participate in the campaign, and fans immediately embrace the #GoExtra Dance reminds us that Filipinos love experiences they can genuinely be part of. We thank everyone who celebrated this milestone with us and helped make the launch such an exciting start for Pepsi Extra Fizz.”
Angelica Lorenzo, General Manager at BBDO Guerrero said: “This launch reflects what makes our long-standing partnership with PepsiCo Philippines so rewarding. Together, we wanted to create something people would participate in, talk about, and genuinely enjoy, from the campaign film and social content to the live activation. Seeing audiences embrace #PepsiExtraFizz from day one is incredibly rewarding for everyone involved.”
Built around the insight that Filipinos naturally make everyday moments more enjoyable, #PepsiExtraFizz encourages consumers to bring extra energy, excitement, and fun to every meal. The new Pepsi Extra Fizz is now available in Philippine stores, ready to make every meal extra exciting and delicious. For more updates, exclusive content, and behind-the-scenes highlights from the launch, follow Pepsi Philippines (@pepsiphilippines) on Instagram.
