LOS ANGELES – December 16, 2025 – Party Land has hired Mike Behrends as Creative Director and Suzy Langdell as Director of Brand & Growth Strategy, reflecting the agency’s growth as it sees more brands turn to strategic comedy to drive business momentum.
Party Land’s positioning as “comedy’s greatest advertising agency” has attracted a surge of demand from brands of all sizes and across categories that share one thing in common: readiness to explore comedy as a strategic direction, not just a one-off execution. In the second half of this year alone, the independent agency won new work from 8 brands and counting – including Truly Hard Seltzer (social and digital AOR), Google Search, Chewy, Zevia, Peelz Citrus, and REEF.
The agency’s focus on strategic comedy taps into a tangible consumer preference: According to Oracle, 91% of people prefer brands that are funny, 90% are more likely to remember brands that make them laugh, 72% would choose a brand that uses humor over a competitor that does not, and 75% would follow a brand on social media if it was funny.
And it works: Every campaign Party Land launched this year was the most effective in the brand’s history, driving measurable lifts in both sales and perception.
The agency also expanded its social, digital and media capabilities this year to meet demand for social-first comedic ideas. For example, as Truly Hard Seltzer’s Social and Digital AOR, Party Land is leading the brand’s organic and paid social strategy and creating humor-driven content for the brand on Instagram and TikTok.
“We spent this last year codifying how different brands can approach comedy. The brand strategy, the process, the audience empathy that’s baked into our approach. That clarity showed up in the work, and new business came with it. So much so that 2025 was our best year for business development in Party Land history,” said Haley Hunter, co-founder, chief operating and marketing officer, at Party Land. “Suzy is a talented account leader who has already sharpened our approach in her first 100 days as a Party Lander. The fact that she’s also a new business whisperer is a huge bonus. Bringing Mike in has been on our wishlist since our Fallon days together. With the growth we’ve experienced this year, we were finally able to make it happen. Our core team is strong and we’re excited about what 2026 has in store for Party Land.”
About Mike Behrends, Creative Director: Mike was on track to become the fifth-generation Behrends to run the family farm, but he broke tradition for a life in creativity — a decision that’s shaped his career ever since. As a writer and creative director, he’s worked on brands ranging from leading Arby’s “We Have The Meats” campaign for years, to a wide net of other categories with brands that include ESPN, Target, Dick’s Sporting Goods, Buffalo Wild Wings, H&R Block, and more, earning countless awards and driving business results along the way at agencies like Fallon and Arts & Letters Creative Co. Mike will always choose fun and disruption over “meh and forgettable,” bringing a distinctly playful and original creative voice that fits Party Land’s ethos to a tee.
About Suzy Langdell, Director of Brand & Growth Strategy: Suzy brings more than 18 years of experience leading account management and new business for brands including Meta, Target, Harley-Davidson, Sony, Walmart, Bumble, Arby’s, and P&G. She’s built her career across some of the industry’s most celebrated creative shops, including Wieden+Kennedy, BBDO, Carmichael Lynch, and Fallon. Her work has earned recognition from Cannes Lions, the Effies, PRWeek, the Webbys, The One Show, MUSE, Shorty Awards, and ADDYs. Outside the industry, Suzy is an award-winning baker—her bundt cake took home this year’s Blue Ribbon from the Minnesota State Fair.
