BROOKLYN, NY, January 14, 2025 – Part and Sum, a strategic growth consultancy within the Residence network, is thrilled to announce the appointment of Joselyn Bickford as its new Director of Strategy, Integrated Client Services. Bickford brings over 20 years of industry expertise, having held leadership roles at premier agencies such as GUT and CP+B.
Renowned for her innovative and strategic approach, Bickford has collaborated with some of the world’s most iconic brands, including American Airlines, Google, INFINITI, Kraft-Heinz, Michelob Ultra, and Popeyes. Her work has garnered over 40 prestigious awards, including Cannes Lions, CLIO, D&AD, and Effie accolades, celebrating her impact on creativity and effectiveness.
At Part and Sum, Bickford will lead efforts to enhance client services, ensuring seamless integration of strategy, media, and data-driven solutions. Her focus will include guiding businesses through pivotal go-to-market and growth phases, developing long-term client relationships, and optimizing client-agency partnership systems across the Residence network.
“Joselyn’s unparalleled experience and strategic creativity make her an incredible addition to our team, the entire Residence network, and our clients’ businesses,” said Jim Babb, Founder and CEO of Part and Sum. “We’ve been building a flatter kind of network with collaboration, craft, and data-driven feedback loops at the heart of it. I’m excited to have Joselyn onboard to help us continue to unlock this vision.”
Bickford’s career highlights include the acclaimed Google Pixel Super Bowl spot, “Javier in Frame”, recognized by AdAge as one of the year’s best purpose-led campaigns, and the pandemic-era repositioning of American Airlines with the tagline “You Are Why We Fly.” Her leadership at GUT Miami helped the agency achieve the distinction of Cannes Lions’ #1 Independent Network of the Year.
In her new role, Bickford will also focus on fostering collaboration across Residence agencies, ensuring clients receive integrated, high-value solutions. Her dedication to diversity, inclusion, and mentorship will further elevate Part and Sum’s commitment to creating impactful partnerships and cultivating top talent.
“I’m excited to join Part and Sum, an organization that values thinking in systems, data-driven insights, creative excellence, and marketing effectiveness,” said Bickford. “I look forward to working with the talented teams here to help clients navigate challenges and unlock new opportunities for growth.”
