Los Angeles, CA, July 13, 2026 — Park Pictures is proud to announce that Jake Erland has been added to its US roster, extending its relationship with the acclaimed music video and commercial director already represented by Park Pictures London.
Through his expressive camera movement and cinematic world-building, Erland’s films bring the emotional life of a story to the forefront. These skills have made him a sought-after director for some of today’s most exciting artists. He recently directed the full visual campaign around Olivia Dean’s album run for The Art of Loving, helping her cinch the Grammy Award for Best New Artist. This included music videos for the viral hit “Man I Need” and “Nice to Each Other,” which won Erland a UK Music Video Award.
Erland received several other UKMVA nominations, including Best New Director, for his work with frequent creative collaborators Beabadoobee, Joy Crookes, and Rachel Chinouriri, including Chinouriri’s breakout music video “Never Need Me,” starring Florence Pugh. This year, he directed the music videos for “Window” by The Foo Fighters, “All I Did Was Dream of You” by Beabadoobee featuring The Marías, and most recently, helmed the music video for Beabadoobee’s latest single, “Sun Has Set,” which kicked off the singer’s fourth album, Pylon.
Translating these cinematic concepts into commercial projects, Erland directed many brand campaigns for McDonald’s, Adidas, Burberry, Dior, Tommy Hilfiger, Louis Vuitton, Samsung, Salomon, Vans, and Chelsea FC—a spot that won him a Clio Silver.
The filmmaker, who signed with Park Pictures London in 2024, says of signing, “I’m really excited to be continuing my relationship with Park in the US. It feels like a very natural home for the kind of work I want to keep making.”
“We’ve admired Jake for years,” adds Park Pictures Head of Talent and Executive Producer, Virginia Williams. “He brings a rare mix of elegance and exuberance to his work. Clients love him, we love him. We’re off to a great start and looking forward to what the future brings.”
