Jewelry model Pandora is embarking on a recruitment drive at its UK and Eire headquarters, based mostly in London, to create a world expertise hub throughout advertising and marketing, digital and expertise.
The transfer marks a shift within the firm’s international technique, which, to this point, has been managed from its predominant headquarters in Copenhagen, with a brand new advertising and marketing deal with using information and personalisation that can assist form buyer expertise on-line and in-store.
The London Hub will make investments initially in roles throughout information science, digital advertising and marketing, digital structure and engineering and expertise design. Final 12 months, it employed 120 individuals throughout these disciplines.
The corporate mentioned it selected London after finishing up international analysis into the place one of the best digital and advertising and marketing expertise resided. Its findings singled out the UK as having a very sturdy expertise base, whereas London’s proximity to Pandora’s Denmark headquarters was one other boon.
Pandora mentioned that, within the coming weeks, it will likely be hiring for a number of lead roles at its central London workplace, which already homes the UK and Eire’s advertising and marketing, gross sales, finance ecommerce, HR, communications and sustainability groups.
Erik Schmidt, Pandora’s chief HR officer, mentioned: “To create an amazing buyer expertise, we need to know our buyers higher and the way finest to serve their wants – that is the place the deal with information and personalisation is available in. On the similar time, the competitors to supply expertise with the digital capabilities we’d like is extra fierce than ever. Pandora affords an incredible proposition to our individuals globally and given the tempo our enterprise is rising, we’re flexing our strategy to buying expertise.
“Pandora’s expertise acquisition specialists carried out international analysis to slender down the place one of the best digital and advertising and marketing expertise for Pandora are based mostly. London was recognized as a key location based mostly on the variety of key-skills employees which are based mostly within the metropolis, in addition to its simple connections to Pandora’s international HQ in Copenhagen.”
Pandora, which reported its strongest annual earnings to this point in 2021, has labored with Anomaly London since 2020. The company created its first ad for the brand in October 2021, a spot geared toward Gen Z showcasing its Me assortment beneath the slogan “For each story, each me”.