In an exclusive interview with Roastbrief, we had the pleasure of chatting with Pancho Cassis, the Global Chief Creative Officer of the DAVID agency, who is gearing up to assume the role of jury president in the Direct category at Cannes Lions 2024. In an atmosphere of enthusiasm and gratitude, Cassis shared his insights on the upcoming year for DAVID and his expectations in his new role at Cannes.
When asked about the projections for DAVID in 2024, Cassis highlighted the excitement surrounding the year, marked by events such as the Olympics, the Euro Cup, and the Copa America, in which the agency will play a key role. He mentioned that they are already eager to tackle promising projects associated with these events. However, he revealed with particular fondness a project in collaboration with Netflix Spain in which the agency is already immersed, promising to be a unique and thrilling experience.
Addressing his new role as jury president at Cannes Lions 2024, Cassis expressed his happiness and honor in participating in one of the world’s most prominent creative events. After closely following Cannes for two decades, he described this opportunity as “every creative’s dream.” He emphasized his appreciation for the Direct category, highlighting how it connects exceptionally well with the audience, bringing him joy.
Cassis shared his expectations regarding his role as a juror, emphasizing his desire to learn and be open to listening and debating. He expressed interest in discovering truly impactful pieces in the Direct category through careful observation of consumer responses. His humble attitude and desire for growth in this role underscore his commitment to creative excellence and respect for the diversity of perspectives within the industry.
With Pancho Cassis at the helm, both DAVID and Cannes Lions 2024 promise an exciting year, filled with creativity, innovation, and a deep commitment to excellence in advertising. We are eager to see the impact that these inspiring perspectives will have on the industry and the well-deserved recognition they are sure to receive.
