Palmolive has unveiled its latest campaign, “Paahhlmolive,” in collaboration with VML, spotlighting the natural, revitalising qualities of its Palmolive Naturals range. The campaign is being launched across Australia and Aotearoa New Zealand.
The “Paahhlmolive” campaign taps into the joy found in nature and emphasizes the rejuvenation users experience from Palmolive Naturals, which are made from 95% natural origin ingredients. The campaign seeks to reconnect consumers with nature’s uplifting benefits, especially in today’s fast-paced world where people feel increasingly disconnected from it.
Anthony Crewes, Senior Marketing Director for Colgate-Palmolive South Pacific, explains: “We wanted this campaign to resonate with the everyday hustle. ‘Paahhlmolive’ captures Palmolive’s mission to transform washing from a routine task into an energising experience.”
Paul Nagy, Chief Creative Officer at VML APAC, adds: “This fun campaign represents those brief moments of revitalisation, like stepping into nature or that refreshing shower at the end of a long day.”
“Paahhlmolive” will run across digital and social film channels in both regions. It will also be featured in digital spots across Australia and TV spots in New Zealand. To maximize visibility, out-of-home (OOH) advertisements will be placed near supermarkets and shopping centres, targeting key points of purchase.


