Mumbai, 1st September 2026: Oven Story, one of India’s leading pizza brands from Rebel Foods, has unveiled Teriyaki to Tokyo, an exciting consumer campaign that turns every order from their newest collection of Teriyaki Pizza into a chance to win a couples trip to Tokyo.
Created to celebrate the launch of Oven Story’s new Japanese-inspired Teriyaki Pizza range, the campaign brings together the love of bold flavours and the thrill of travel. In partnership with EaseMyTrip, Teriyaki to Tokyo invites customers to experience Japan not just through its flavours, but by giving one lucky couple the opportunity to visit Tokyo itself.
Running from 24th August to 20th September 2026, the campaign is exclusive to the Oven Story app, where every order unlocks an assured reward, along with a chance to win exciting daily prizes and the grand all-expenses-paid trip to Tokyo.
Nishant Kedia, Chief Marketing Officer, Rebel Foods, said: “At Rebel Foods, we believe the best brand experiences go beyond the product itself. Teriyaki to Tokyo celebrates our new Japanese-inspired pizza range by combining food with the excitement of travel, giving our customers the chance to enjoy authentic Teriyaki flavours while chasing a dream trip to Japan. It’s a campaign designed to create unforgettable memories, one pizza at a time.”
Manmeet Ahluwalia, Chief Marketing Officer, EaseMyTrip added: “Travel often begins with a craving to discover something new, and this collaboration brings that spirit of discovery to life in a fresh and engaging way. We are delighted to partner with Oven Story to connect the joy of Japanese-inspired food with the excitement of travel. Teriyaki to Tokyo is about turning a simple indulgence into an opportunity to dream, explore and experience a new culture.”
How the contest works
- Customers simply need to:
- Order any pizza from the new Teriyaki Pizza range through the Oven Story app
- DM @ovenstory a picture of their invoice
- Tell Oven Story in a few words: “Why is Tokyo your dream destination?”
At the end of the campaign, one couple wins a free trip to Tokyo, powered by EaseMyTrip.
The excitement doesn’t stop there. Throughout the campaign, one customer who orders through the Oven Story app will win a ₹5,000 EaseMyTrip travel voucher every day, giving pizza lovers a fresh chance to win with every eligible order.
As the Official Travel Partner, EaseMyTrip brings the campaign to life through a seamless co-branded experience.
The Teriyaki Pizza range is now available to order through the Oven Story app, EatSure, and leading food delivery platforms across India. To know more about the Teriyaki to Tokyo contest, download the Oven Story app or visit Oven Story’s Instagram for complete details, daily reward updates, and contest terms & conditions.
