Outback Steakhouse launches “High-Level Flavor” campaign in partnership with TV Globo’s new culinary reality show

São Paulo, July 2025 – Outback Steakhouse is one of the partners of the first Brazilian edition of the reality show “Chef de Alto Nível”, a national version of the international hit “Next Level Chef”. Created by Ampfy, the brand’s campaign presents a reinterpretation of the concept “Viva o Sabor Outback”, which gains a new version with the partnership: “Sabor de Alto Nível”. Thinking about bringing the exclusive experience from the small screen to reality, starting this Friday (25), Outback raises the level of its menu with the dishes that were the winners of the challenge in this Thursday’s episode (24).

Starring Ana Maria Braga, the film shows the presenter in a high-end kitchen with dishes being prepared by professional hands, and then at the Outback restaurant, showing the creations ready to be enjoyed. Throughout the narrative, she reinforces the brand’s knowledge of high-end flavors, endorsing Outback as a benchmark for creating striking combinations.

“We’re thrilled to be part of this initiative that connects directly with our innovative DNA. With this initiative, we want to bring fans closer to the show and the brand, allowing them to experience the flavors and energy of the competition in a unique way. It’s a way to reinforce Outback’s commitment to surprising experiences,” says Raquel Paternesi, Marketing Director at Outback Steakhouse.

“With this campaign, we’re fulfilling the biggest dream of those who watch reality shows: trying the winning dish. A unique and exclusive creation, made with ingredients, spices, and the iconic Outback flavor, translating into practice the concept “Live the Outback Flavor,” which establishes the brand’s new positioning,” comments Fabio Guima, creative director at Ampfy.

The campaign will be on Outback’s social media and online media, taking the “Live the Outback Flavor” concept to another level, bringing it even closer to the public.