São Paulo, March 2026 – After many requests from consumers on social media, Outback Steakhouse has announced the return of five classic menu items in its new Back to Outback campaign. With the concept “You asked so much that they’re back,” the campaign features comedian and TV host Dani Calabresa in a film available on social media, reacting to comments and messages from consumers who enthusiastically asked for the return of their favorite items. The dishes will return to the menu at all Outback locations in Brazil for a limited time until May 10.
The selected dishes are: Aussie Beef Quesadillas (R$99.90), Chook’n Dillas (R$89.90), Ribs Rocker Crown (R$179.90), Catupiry® Madness Burger (R$66.90), and the dessert S’mores Outback (R$34.90). More than simply bringing back past hits, the move reinforces a clear strategy: turning active listening into concrete action. The selection of dishes was based on research and structured analysis of feedback received through the brand’s official channels, social media, and direct interactions with customers, highlighting Outback’s commitment to consistently responding to its audience’s desires.
Conceived by Ampfy, the campaign focuses on social media and features Dani Calabresa reading and reacting to requests made by consumers online, humorously translating the feeling of nostalgia—and even “outrage”—over items that had left the menu, before announcing that some fan favorites are back.
“We know that Outback fans are passionate, and our idea was to give a voice to the ‘Outback Lovers,’ showing that the brand is always paying attention to what they say and, above all, what they want. Bringing Dani Calabresa to react to these comments was the way we found to take the requests from social media and announce that, yes, the classics are back,” says Andrea Siqueira, partner and CCO at Ampfy.
For Claudia Vilhena, Vice President of Marketing, Sales and Growth at Bold Hospitality Company, the initiative reflects the brand’s evolving relationship with its audience and shows that today the narrative no longer belongs only to the brand, but also to its customers.
“Today, consumers don’t just consume the brand—they actively participate in building it. At Outback, we have structured our processes so that every piece of feedback is analyzed and transformed into business intelligence. In addition to comments, we also ran an open poll with our more than 3 million Instagram followers to understand what they would like to see return. Putting the consumer at the center is not just talk: it’s practice, it’s method, and it’s a strategic decision. When customers signal what they want, we listen, prioritize, and act,” says Claudia.
The dishes will be available at all 188 restaurants in the chain across Brazil until May 10 and will also be available for delivery—except for the Ribs Rocker Crown, which will be offered exclusively in physical restaurant locations. For more information, visit the official Outback website.
