Oscar Mayer is turning up the heat this summer with the launch of the EveryBun Pack, a limited-time offering that caters to both traditional hot dog fans and plant-based eaters. Partnering with The Kitchen North America, the brand is introducing the first combined pack that includes eight Oscar Mayer Wieners and four Oscar Mayer Not Hot Dogs (plant-based) — all conveniently packaged to avoid cross-contamination.
Hot dog season is in full swing, with more than 1.5 million social media posts celebrating the summertime staple. But for the more than 20 million Americans who identify as vegetarian or vegan, the options often fall short. The EveryBun Pack solves that challenge, giving party hosts a simple way to satisfy everyone at the table.
Available daily at 12 p.m. ET through August 24 in top hot dog–consuming cities — New York, Los Angeles, Chicago, Boston, and Dallas — the packs can be ordered via GoPuff, while supplies last.
“As a brand obsessed with hot dogs, summer is our most important season, and we understand not everyone can enjoy our iconic Oscar Mayer Wieners,” said Anna James, brand manager for Oscar Mayer. “With plant-based eating becoming more popular, we wanted to provide one easy, delicious solution for all, no matter what’s in the bun.”
Simon Au, executive creative director at The Kitchen North America, added: “We wanted to make sure no bun is left behind this grilling season. As the only brand to offer both meat and plant-based hot dogs, the EveryBun Pack is the first all-in-one way to ensure everyone eats — and that everyone eats Oscar Mayer.”
The celebration doesn’t stop there. The iconic Oscar Mayer Wienermobile is heading to Los Angeles — one of the country’s biggest hot dog and plant-based markets — to hand out free EveryBun Packs to lucky fans who spot it.
The EveryBun Pack will only be available for a limited time as the brand evaluates consumer demand, giving both meat and veggie lovers a chance to savor summer together.
Brand
- Brand: The Kraft Heinz Company
- Brand Manager: Anna James
- Communications Director: Kelsey Rice
- Brand Manager: Kate Mitchell
Agency / Creative – The Kitchen North America
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- Executive Creative Director: Simon Au
- Managing Director: Tom Evans
PR – Zeno Group
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