As the World Cup has returned to American soil for the first time since 1994, Team One has marked the moment with something you don’t see every day: a handcrafted cowboy boot mounted on an electric-blue soccer cleat.
It’s a playful nod to Dallas, TX—one of the tournament’s marquee host cities and home to one of Team One’s offices—where a “boot” means something very different than it does on the world’s football pitches. The collectible marks the public debut of ART1FACT LABS, Team One’s creative incubator, built on a simple belief: in a world of infinite content and mass production, rarity fuels aspiration. After decades helping aspirational brands build desire, Team One explores what happens when the agency itself starts creating collectible cultural objects.
Created with women-founded Texas based bootmaker Back at the Ranch, the signed and numbered 01/01 collaboration reflects the same commitment to craftsmanship that defines every ART1FACT LABS partnership. Every pair of Back at the Ranch boots is handcrafted, made to order, and carries a six-month waitlist—making the studio a natural partner for a project rooted in rarity.
That philosophy has guided each quarterly release, from a handcrafted surfboard with Almond Surfboards celebrating the Year of the Horse to a custom ski with Shaggy’s Skis marking the Winter Solstice. The World Cup collaboration officially launches ART1FACT LABS as Team One’s platform for exploring aspiration through one-of-one design.
CHRIS GRAVES, CHIEF CREATIVE OFFICER, TEAM ONE
“Our agency is known for launching one-of-one brands, those that are irreplaceable and uncomparable, that stand alone in the world. We built ART1FACT LABSto actively immerse ourselves in the creation of one-of-a-kind artifacts–a hands-on approach to the craft, the content creation, and the connection to culture in real time.”
RYAN DIDONATO, HEAD OF CONTENT & DESIGN, TEAM ONE
“What fascinated us about this collaboration was the unexpected overlap between two worlds built on passion, identity, and craftsmanship. By merging an iconic Texas cowboy boot with a football boot at the height of the World Cup, we wanted to create an object that felt both deeply rooted in place and connected to a global cultural moment. ART1FACT LABS gives us the opportunity to explore those intersections through one-of-one pieces that celebrate the people and traditions behind them.”
WENDY LANE HENRY, FOUNDER OF BACK AT THE RANCH & JACKIE DARU, OWNER, BACK AT THE RANCH
“Our legacy of expertise and dedication to quality ensures that every pair of boots that leaves our factory is a testament to our commitment to excellence. From the stitching to the finishing touches, our boots embody the rich tradition of craftsmanship that has been passed down through generations.”
