The world’s favourite biscuit brand, OREO, is unveiling OREO Night Twist, an on-pack competition offering consumers the chance to win up to £5000* to spend on their ultimate evening experience, plus 100s of fantastic after-hours prizes* all selected to twist up evenings! To add to the excitement, and to help keep evening boredom at bay, OREO has created a custom-designed game that once played, enters shoppers into the competition. At the heart of the activation is a bespoke digital game, paired with a full-funnel, integrated campaign across OLV, OOH, social, and in-store media.
The goal of the game is to keep the virtual neon cookie shining brightly, powering up by grabbing bonus cookies for points, all while avoiding spilt milk that could mean game over. All scores -no matter the size- are entered into the OREO Night Twist prize draw, so people can twist up their evenings with OREO and potentially win up to £5000*.
Launched in July, across a range of pack formats including OREO Original 154g, OREO Twin Pack (2x154g) and OREO 132g Lunchbox, all consumers need to do to enter is scan the on-pack QR code and add in details from their purchase before they’re taken to the OREO Night Twist game.
The promotion’s after-hours prize pool helps people to enjoy more of their evening. Prices include Fever Tree vouchers*, VUE and Cineworld vouchers*, Netflix and Disney + subscriptions*, Spotify subscriptions*, Xbox Series X and PS5 games consoles*, portable Bluetooth speakers*, Airpods Max headphones*, Night Out packages*, cameras and much more.
The grand prize gives consumers the chance to win up to £5000* to put towards their ultimate evening experience – the lucky winner can choose between putting the prize towards night out experiences or setting up their own evening in at home as part of their Night In & Night Out bundle prize.
Sophia Burger, OREO Brand Manager at Mondelēz International, said: “We’re so excited to be launching OREO Night Twist, helping consumers to look forward to their evenings with OREO. The OREO Night Twist game is a super fun way for consumers to enter this amazing competition. With lots of different exciting elements, the chance to win the ultimate evening experience and 100s of after-hours prizes to twist up the night, we can’t wait for consumers to give OREO Night Twist a try.”
The launch will be supported by OLV, OOH, social and in-store activations including exciting POS materials to make it unmissable. The campaign is created by Saatchi & Saatchi with Media by Spark Foundry.
