Sydney. May 20, 2026. Following a competitive pitch, consulting-led digital marketing agency Orange Line has announced its appointment by Blueberry, a global retail forex and CFD broker, to lead its SEO, authority building and visibility strategy.
Orange Line’s remit also includes an LLM optimisation framework to ensure the brand surfaces prominently as AI Overviews and generative search experiences continue to reshape how traders discover financial platforms.
David Einstein, Co-Founder, Orange Line said: “Blueberry is a strong, well-regarded platform operating in one of the most competitive search verticals on the internet. The opportunity here is significant – the brand has genuine authority and real product depth, but a structural SEO gap has opened up that’s limiting visibility and new customer acquisition.
“Our role is to close that gap systematically: fixing the technical foundations, building content that earns rankings and trust, and ensuring Blueberry is present wherever traders are searching – whether that’s Google or an AI assistant.”
Nadav Linden, Global Head of Marketing, Blueberry said: “We selected Orange Line because they came to the pitch with a genuine understanding of where we are and what it will take to move the needle. They didn’t just diagnose the problem, they arrived with a clear, prioritised plan to address it. The combination of traditional SEO excellence and their thinking on LLM optimisation for the future gave us confidence that this is a team that understands where search is heading, not just where it’s been.”
Orange Line brings deep experience working with global financial services and high-growth brands in technically complex, competitive search environments. The appointment follows a pattern of the agency being selected for its consultancy-led approach, which combines rigorous data analysis with practical execution across SEO, content, authority and emerging search channels.
Work commences immediately.
