“In times of artificial intelligence, social networks where everything is fast, a client requesting a graphic or outdoor campaign is a nice opportunity to do something different and Back to the past,” the agency noted.
Making a good graphic is everything, from the concept, the process, to the final result. On this occasion, Carbone gave us the opportunity to do a campaign, which made us relive our beginnings in advertising: debating with the art director all the process, develop the profiles of each character in the graphic, enjoy the craft, the detail, the twists and turns until you find the right way to resolve the ad in a beautiful way,
Don’t let the house screw you up, it is a simple concept but it invites you to maintain your home in shape before it starts to screw you up.


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