Madrid, September 4, 2025. OPPO, a global leader in smart devices, unveiled its new Reno14 Series on Tuesday, September 2 at Cines Callao in Madrid. The series, which includes the Reno14 5G, Reno14 F 5G and Reno14 FS 5G, gathered more than 300 attendees, including members of the press, clients, influencers, and the general public.
At the event, OPPO introduced the Reno14 Series, which features OPPO Livephoto Pro to capture life’s best moments, an enhanced AI Flash Photography function for shooting in challenging lighting conditions, a trendy new Iridescent Mermaid design, and a powerful 6,000 mAh battery. The brand also showcased its new range of IoT products, including the OPPO Watch X2 mini and OPPO Pad SE.
One of the highlights of the evening was the “GlamBot Experience.” A robotic arm recorded 4K slow-motion videos of guests, which were transformed into 3-second OPPO Livephotos using Reno14 technology. Content was instantly shareable via the O+ Connect app and projected on the giant screens in Plaza del Callao.
The event embraced the concept “Bring Life to Reno14,” reflecting the core user value of OPPO Livephoto Pro. Influencer Fabiana Sevillano took part in the GlamBot at the entrance of Cines Callao, later sharing her OPPO Livephoto Pro content on the cinema’s big screens.
The launch presentation featured Kevin Cho, the new CEO of OPPO Spain and Portugal; Diana García, PR Director; Keity Xia, Senior Project Director; and influencer Fabiana Sevillano. Together, they emphasized the youthful, vibrant, and authentic spirit of the Reno brand. Sevillano shared her most special summer memories captured with the Reno14, highlighting how fun and easy it is to create and share authentic moments with Livelog, a new feature that transforms Livephotos into more dynamic memories than traditional pictures yet simpler than vlogs.
In his address, Kevin Cho stated: “We wanted to celebrate a launch event worthy of the new OPPO Reno14 Series, one that placed mobile photography and direct user experience at the forefront. These devices mark the beginning of a new way to bring our most special moments to life, and we wanted to showcase that at an event filled with the innovation and design that define us as a brand.”
The evening concluded on the rooftop of Cines Callao, transformed into an experiential space. Guests enjoyed a live DJ set, an exclusive Reno14-inspired cocktail bar, a product zone to test the new devices, and a Claw Machine offering OPPO prizes. Additional themed areas included a “Live Photocall” bubble installation for capturing moments with OPPO Livephoto Pro, and the “AI Flash Photo Booth,” where attendees could experience the power of AI-driven photography amid reflective confetti and dramatic lighting effects.
With the Reno14 Series, OPPO reaffirmed its commitment to user experience, cutting-edge technology, and advanced mobile photography. The brand aims to create unique, shareable moments that connect with Gen Z and today’s digital lifestyle.
