Madrid, February 25, 2025 – Spain-based OOH TRACE, an internationally recognized leader in outdoor campaign verification, has entered into a strategic alliance with Live Board, one of Japan’s leading DOOH advertising companies. This pioneering collaboration will take accuracy and confidence in the execution of outdoor advertising campaigns to a new level, ensuring that every campaign is executed exactly as contracted for both agencies and advertisers.
With more than 64,500 screens in Japan and steady expansion through a nationwide partner network, Live Board has taken a decisive step towards greater optimization and transparency in DOOH advertising, integrating OOH TRACE’s cutting-edge technology to ensure the total reliability of every campaign.
The agreement comes on the heels of the successful implementation of OOH TRACE’s technology, which enabled Live Board to integrate verification smart tags into the displayed creatives on its screens. OOH TRACE’s autonomous system tracked and validated each broadcast in real time, ensuring accuracy and compliance for each campaign, setting new standards for reliability and transparency in DOOH advertising globally.
“We are excited about this partnership with OOH Trace, an internationally recognized leader in ad verification. Their independent verification system will be key to reinforcing advertisers’ and agencies’ trust in our media, increasing the credibility of DOOH advertising,” Live Board said.
“It is a privilege to collaborate with one of Japan’s most influential DOOH companies. Their unwavering commitment to excellence and transparency has been key to sealing this deal, ensuring that every ad impression is executed with the utmost accuracy and confidence,” said Carlos Viladevall, founder and CEO of OOH Trace.
