San Francisco, CA – (June 09, 2025) – Creative production studio ONLYCH1LD was selected by Genesys, a global leader in AI-Powered Experience Orchestration, for its latest campaign “The Next Level of Experience.” The new, four-spot campaign highlights the Genesys partnerships with Scuderia Ferrari HP and the Laver Cup, showcasing the spirit of innovation and performance that drives elite athletes, teams, and customer experience solutions.
The Scuderia Ferrari HP spots, directed by Samuel Miller, feature Formula 1 legends Lewis Hamilton and Charles Leclerc, both on and off the track, as they reflect on their constant pursuit of the “Next Level of Experience,” always innovating to exceed expectations and deliver breakthrough experiences. The Laver Cup spots star tennis icons Andre Agassi and rising star Ben Shelton who share their personal stories and celebrate the ambition and focus needed to elevate the game to new heights.
“For this spot I wanted Lewis, Andre, Ben, and Charles to meet the audience eye-to-eye, with nothing but their own words between us,” expresses ONLYCH1LD’s Founder/Director Samuel Miller. “It’s vulnerable and powerful at once. The idea was to slowly push towards them, visually asking the question— ‘What’s next?’ That question is the heartbeat of so much: sport, innovation, the strive for excellence. Our goal was to capture that vibe and remind viewers that greatness is just relentless curiosity made visible.”
Through their partnerships with Scuderia Ferrari HP and the Laver Cup, “The Next Level of Experience” connects the drive of elite athletes to Genesys and its commitment to go beyond customer expectations through continuous innovation and excellence.
“Working on this campaign was about capturing something you don’t usually see—the space between the big moments,” shares ONLYCH1LD EP & Director Matthew Justus. “Not the victory laps, but the pressure, the repetition, the self-doubt that lives just under the surface. These athletes let us into that space, and our job was to stay out of the way enough to let it speak for itself. That’s where the real story is.”
“Genesys came to us with a spirit of collaboration—and the openness to explore something elemental: let the athletes speak for themselves,” adds ONLYCH1LD EP & Creative Director Spencer Kehe. “We leaned into the power of these iconic champions and their teams—Scuderia Ferrari HP, Lewis Hamilton, Charles Leclerc, the Laver Cup, Andre Agassi, Ben Shelton—and let them bring to life ‘The Next Level of Experience’ campaign as only they can.”
