25 June, London 2026: Experience-led agency onepointfive has delivered Shopify’s presence at Shoptalk Europe 2026, creating an elevated brand environment designed to stand out in one of retail’s most competitive event spaces.
Held at Fira Gran Via in Barcelona, Shoptalk Europe brought together more than 4,500 retail, brand and ecommerce leaders, with one in three attendees holding C-suite positions. Competing alongside some of the industry’s biggest names, Shopify tasked onepointfive with creating an experience that felt distinctly human, premium and unmistakably Shopify.
The agency designed and developed the booth experience in partnership with Shopify, carefully considering every element from the consumer journey around the stand, to the high-end materials and customer product displays to ensure a premium finish throughout, showing what enterprise commerce looks like when it’s built around real brands, not corporate gloss.
The space combined meeting areas, a customer showcase wall, partner pods, demo stations and product displays featuring merchandise exclusively from Shopify customers. Every giveaway, styling element and hospitality touchpoint was sourced from brands on Shopify, reinforcing the brand’s merchant-first philosophy.
To help facilitate the number of meetings, onepointfive were also responsible for creating a consistent look and feel between the stand design and other offsite meeting room spaces.
The project also forms part of a wider strategy to create a modular, reusable event system that can flex across multiple EMEA events while maintaining a consistent Shopify experience. The project marks the fifth consecutive year Shopify has exhibited at Shoptalk Europe, with onepointfive leading the development and delivery of the experience since the beginning.
Beth Timpson, Account Director at onepointfive, said: “Shoptalk has always had a different energy to traditional trade shows and that’s exactly what we wanted to lean into. The challenge wasn’t just to create a beautiful booth, but to create an environment people genuinely wanted to spend time in. Every detail was designed to feel human, welcoming and distinctly Shopify. Increasingly, B2B audiences expect the same creativity they encounter everywhere else in culture, and that’s something we factor into each experience we design.”
