Olivia Rodrigo and Lancôme have joined forces in a stunning campaign for the brand’s L’Absolu Rouge Drama Matte lipstick line, showcasing the versatility and sophistication of matte lips for every occasion. As the global pop star continues her meteoric rise in music, her role as Lancôme’s ambassador adds a touch of glamor and relatability to the luxury brand’s iconic offerings. With bold looks, captivating visuals, and innovative formulas, this campaign is set to redefine the perception of matte lipsticks.
A Star Takes Center Stage
Earlier this year, Olivia Rodrigo was announced as Lancôme’s new brand ambassador, a partnership that seemed destined given her authentic, edgy style and widespread influence. Known for her chart-topping hits and emotionally charged lyrics, Rodrigo’s artistic persona aligns seamlessly with the dramatic essence of the L’Absolu Rouge Drama Matte collection. Her debut campaign doesn’t just spotlight lipsticks; it celebrates individuality and self-expression through beauty.
In the campaign imagery, Rodrigo effortlessly embodies two contrasting makeup looks, proving the versatility of the collection. One look features the sultry shade 430, Plum Addiction, paired with a dramatic burgundy dress and a sleek ponytail. The rich, bold plum tone captures a sense of mystery and sophistication, making it ideal for evening glam. The other look showcases shade 399, Haute en Pink, a vibrant pink hue styled with a minimalist knit top and her signature flowing locks. This combination radiates youthful energy and charm, perfect for daytime elegance or casual chic.
The L’Absolu Rouge Drama Matte Line
At the heart of this campaign lies Lancôme’s reimagined L’Absolu Rouge Drama Matte collection. Expanding to 18 shades, the line introduces 10 new colors that cater to a diverse range of skin tones and preferences. From classic reds and soft nudes to daring plums and playful pinks, the collection ensures there’s a shade for every mood and moment.
What sets the Drama Matte line apart is its revamped formula. Infused with ceramides, the lipstick not only delivers a rich, velvety matte finish but also helps to strengthen the skin’s barrier. This innovative addition ensures a comfortable, hydrating wear—a game-changer for those who shy away from matte products due to dryness concerns. The lipsticks are designed to glide on effortlessly, offering intense color payoff and long-lasting wear, making them a must-have for any beauty enthusiast.
A Song and a Statement
The campaign’s video component adds another layer of intrigue. Set to the tune of Olivia Rodrigo’s hit song “Get Him Back,” the commercial showcases the star’s playful energy as she poses and preens for the camera. The juxtaposition of her dynamic personality with the sophisticated allure of Lancôme’s products creates a compelling narrative that resonates with a wide audience. The video underscores the idea that beauty is about embracing contrasts—soft yet bold, playful yet poised.
Redefining Matte Lipstick
Matte lipsticks have long been a staple in the beauty world, but they often come with challenges such as dryness or heaviness. Lancôme’s Drama Matte collection addresses these issues head-on, redefining what a matte lip can be. By combining luxurious hydration with vibrant pigmentation, the line offers the best of both worlds. Olivia Rodrigo’s campaign amplifies this message, showcasing how these lipsticks can transition effortlessly from casual to formal settings.
Why It Matters
Lancôme’s collaboration with Olivia Rodrigo goes beyond promoting a product. It’s a celebration of individuality, creativity, and the power of self-expression. In an era where beauty standards are evolving, the partnership emphasizes that makeup is not about conforming but about enhancing what makes you unique. Rodrigo’s authentic approach to both her music and her style makes her the perfect muse for Lancôme’s bold new vision.
