2024 marks Old Navy’s 30th anniversary year, and the brand is launching this year’s first TV campaign with a bit of nostalgia. The Spring commercial, created by The Martin Agency, takes a little trip down memory lane with nods to the brand’s heritage, including the iconic Magic the Dog (the brand’s 1995 spokes), as well as the re-imagination of a Parisian-style café called Old Navy (fun fact: Old Navy was named after a café and bar in Paris of the same name), featuring café chairs in classic navy & white and scripted “Old Navy” signage inspired by the original café, and more.
The collection nods to French girl femininity, and the brand took the original café’s essence, recreated its own version, and crafted the entire campaign around it. The campaign highlights the moment of debuting a fresh Spring outfit when the weather finally turns and stepping out with confident vibes that spark ‘magic’.
OLD NAVY
Chief Marketing Officer: Behnaz Ghahramani
Director, Marketing & Advertising Amy Silver
VP of Creative Marketing: Dana Marinovich
THE MARTIN AGENCY
Chief Creative Officer: Danny Robinson
Executive Creative Director: Ashley Marshall
Group Creative Director: Patricia Ortiz
Senior Copywriter: Hope Thomas
Art Director: MJ Cuyan
SVP, Managing Director, Head of Production: Brett Alexander
Executive Producer: Nicole Lederman Senior Producer: Mel Calabro
Associate Producer: Amy Santana
VP Director Business Affairs: Maria Rougvie
Business Affairs Manager: Jesse Brandt
Business Affairs Manager: Connie Hilliard
Financial Affairs Manager: Annette Ligammari
Financial Affairs Manager: Elizabeth Moore
Executive Partner, Head of Account Leadership: Walker Teele
Group Account Director: Marisa Weber
Account Supervisor: Megan Spiess Account Executive: Diamond Bragg
Group Resource Manager: Karen Gates
Sr. Project Manager: Angela Hopgood
Chief Strategy Officer: Elizabeth Paul
Group Planning Director: Marisa Perazzelli
Strategic Planner: Charlotte Robins
Strategic Planner: Ryan Waltz
Brand Communications, PR Manager: Sofie Diskin
Brand Communications, Associate Director Holly Hansen
Production Company: JOJX
Director: Ace Norton
Director of Photography: Alexander Alexandrov
Executive Producer: Jackson Morton
Executive Producer: Joe Care
Executive Producer: Pedro De Oliveira
Producer: Rebecca Brown
Editorial Company: Rock Paper Scissors
Editor: Jamie Foord
Executive Producer: Dre Krichevsky
Senior Post Producer: Lauren Pullano
Editorial Assistant: Shelly Rose
Post Production/VFX: Method
Executive Producer: Julia Paskert
Senior Producer: Alyssa Giuliano
VFX Supervisor: Carlos Vidal
Color: Company 3
Colorist: Yoomin Lee
Audio Post Facility: Eleven Sound
Engineer/Mixer: Jeff Payne
Engineer/Mixer: Jordan Meltzer Producer: Andrew Smith
